"It is a mark of a truly intelligent person to be moved by statistics," said George Bernard Shaw after reading our latest blog post. He may or may not have been talking many years before and we don't claim to be historians. But we are bringers of brilliant stats!
With so many marketing stats orbiting the internet it can be difficult to separate hyperbole from real actionable insights, so we've done the hard work for you. Take a look at our run-down of digital facts and figures to help you stay on top of your digital marketing game in 2016.
Content is so kingly in 2016 that it's sitting above lesser efforts on a golden throne and reading the laws of marketing from a pulpit. There's simply no way you can get away with not investing in content this year - see for yourself.
Trends pointed towards mobile years before Google officially rolled out it's 'Mobilegeddon' algorithm at the end of 2015. Technology is growing at a faster rate than most brands can keep up with and many brands are failing to unravel the attitudes of their audiences. Still need convincing about the impact and influence of mobile? Look no further.
If there's one thing social media has taught us, it's that cats are taking over the world native marketing is a big deal. Social media is a juggernaut for brands and should always work hand-in-hand with content marketing. These stats speak volumes about its power.
Social media may be a big deal but SEO is another ballpark altogether, driving 300x more traffic than social media. Are you investing enough in SEO?
Whether you're looking to ramp up your SEO strategy, improve your content offering, get social or get your marketing messages in the palm of your audience's hand, we're here to help. Get in touch today.