Brighton SEO Slides: April 2017

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From humble beginnings as a few chaps debating SEO above a pub to packing out the Brighton Centre, Brighton SEO is the largest SEO conference and attracts speakers from all over the world. 

 

Sit tight. We're constantly updating this post with the latest slides as and when they arrive.

 

Future of Search

Raj Nijjer AI and Structured Data: How Voice Search Raises the Stakes for Businesses 

 

Purna Virji Keywordless Searches: How Your Camera is the New Search Box 

 

Will Cecil – Developing an enterprise level SEO data strategy – challenges and experiences from the frontline 

 

Content

Marcus Tober – Why SEO and Content Marketing must always be data-driven 

 

Tom Benett – Measuring Content Success with GTM

 

Julia Ogden – The 8 Step Checklist for Creating a Show Stopping Distribution Plan 

 

SERPs

Adrian Phipps – How to rank in the answer box 

 

Polly Pospelova – How to take advantage of Google using Usage Metrics for rankings 

 

Sam Auchterlonie – How to hack your SERPs using a lean approach

 

Link Building

Alexandra Lever – How partnerships and sponsorships can help your search marketing efforts 

 

Sam Charles – How to Incentivise Bloggers Without Buying Links 

 

Christoph Cemper – 5 Years of Google Penguin 

 

Keynote

Rory Sutherland – Are we creating a culture where it pays to be boring? 

 

Search & Data

Tom Capper – Links & rankings: The story in the data 



Claudia Higgins – Getting the most out of the SEO data you can get for free

 

Malcolm Slade – Brand: The Only Future Ranking Factor

 

SEO Audits

Anita Valentinova – Power of simple – Python scripts to automated SEO checks

 

Philip Gamble – Technical SEO beyond the initial audit

 

Andreas Voniatis – Boosting SEO audit recommendations with machine learning

 

Crawl & Indexation

Charlie Whitworth – How To Combat Crawl Bloat & Prune Your Content Effectively

 

Sean Butcher – So You Think You Know Canonical Tags?

 

Janet Plumpton – How to use XPath for eCommerce Websites

 

Onsite

Omi Sido – Beyond the Basics of Website Migration: Tried, Tested & Successful

 

Emily McLaren – Site Migration: Avoiding Sticky Situations

 

Scott McBay – Why Your Mobile Experience Sucks(!) and What it Means for Your SEO

 

AI & Machine Learning

Shaona Ghosh – Machine Learning and AI algorithms

 

Thomas Nowotny – Bio-inspired computing and control

 

Neill Horie – SEO & Artificial Intelligence Optimisation

 

Local

Greg Gifford – Advanced Local SEO Tips to help you murder your competitors

 

Ronell Smith – Localized Content: Better a Shield Than a Sword

 

Chris Munch – An Unusual Source of 200+ Citations for Local Businesses

 

Site Speed

Mark Edmondson – Supercharging websites with a real-time R API

 

Barry Adams – Google AMP Case Studies

 

Bastian Grimm – Beyond the bullshit: 3x Hardcore Site Speed Optimization Techniques

 

Search Quality & Trust

Kaspar Szymanski – Google Penalties – Understanding and Dealing with all Google Manual Spam Actions

 

Jennifer Slegg – SEO Insights from Google’s Search Quality Rater Guidelines for High Ranking Sites

 

Emily Knox – Content, Trust and Echo Chambers.

 

Fundamentals

Lotty Chudley – Persuading Consumers to Part with Their Cash: Tips & Tricks for Conversion

 

Laura Hogan – Utilising Search Console for SEO Quick Wins

 

Roxana Stingu – WordPress optimisation beyond the Yoast plug-in

 

Insight

Tony Lu – How realtime dashboards can help you make better decisions.

 

Al Wightman – How can Google Data Studio help me?

 

Oyin Bamgbose – Call Intelligence: Eliminate your conversion blind spot

 

Ecommerce

Charlie Williams – Shop it like it’s hot: E-commerce content that’s worth a damn

 

Edward Cowell – Untapping the hidden potential of post purchase data and customer advocacy in e-commerce SEO

 

Kristal Ireland – Tech Futures in High Transaction Environments

 

Measurement

Alban Gérôme – Easy page element tracking with Kermit

 

Jess Spate – Sampling and sample size in Google Analytics

 

Michal Brys – Web user tracking behind the scenes

 

Biddable

Susana Valverde Solano – How to choose where we invest our media spend

 

Marco Volpe – How to create your own dynamic remarketing

 

Sam Vandermark – Looking beyond paid search for better biddable results

 

Future of Paid

Samantha Noble – How to use Paid Media to increase the lifetime value of a customer

 

Vikas Arora – Bing is Bigger than you think

 

Sophie Turton – The psychology of language for PPC

 

Paid Search

Arianne Donoghue – Power-up Your PPC - Get Started with Audiences

 

Jennifer Holt – Get More QUALITY Leads from your PPC Campaign

 

Anu Adegbola – PPC Automation

 

Paid Social

Ned Poulter – Social Media Advertising: Top Tips to Unlocking it’s True Potential

 

Tara West – How to boss Sequential Advertising in Facebook

 

Samantha Hearn – Honeypots: How to use social media to boast your AdWords campaigns

 

Mobile

Robin Fry – Lessons that non-game app promoters can learn from the mobile game industry

 

Thomas Petit – A/B testing your app store listings

 

Daniel Rowles – Mobile first indexing – what it means to you in practice

 

Video & VR

Charlotte Davis & Sam Orams – Online video: Maximising ROI for brands

 

Sam Watts – Introduction to VR: Past, Presence and Future

 

Business

Monica Georgieff – Running Marketing like Lean Software Development

 

Hannah Butcher – How to survive being an introvert in a LOUD industry

 

Sophie Iredale – Should Search Marketers do more to protect their professional Conduct

 

Dawn Anderson – Move it Marketing

 

Ecommerce Success

Zak Edwards – Don’t be Awesome! Just be alright at everything!

 

Alina Ghost – Managing SEO in a Complex Business

 

Sophie Moule – Using Search Data to Inform Business Strategy

 

Realisation of a strategic vision

John Ashton – Common mistakes retailers still make in ecommerce

 

Graham Macfadyen – Content strategies for digital audience growth

 

David Cox – Needles and haystacks: The challenges of discoverability in academic publishing

 

Agile, Big Brand Strategy

Robin Fishley – Brand Search, Ethics and the Future

 

Hannah Gordon Smith – Setting up a single strategy for corporate multi - sites

 

Chris Fender – L’Oréal’s Digital Data Opportunity

 

See our lives tweets from the day and our round up of insights coming soon.