Brighton SEO Slides: September 2016

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brighton seo camper van

From humble beginnings as a few chaps debating SEO above a pub to packing out the Brighton Centre, Brighton SEO is the largest SEO conference and attracts speakers from all over the world. 

 

Sit tight. We're constantly updating this post with the latest slides as and when they arrive.

On-Site

Shyam Dattani
How a data-driven approach to content can make your online-business internationally successful

 

Sam Thomas
Does CTR really affect website performance?

 

Chris Bullick
How a reviews strategy helps your SEO

 

Jon Earnshaw
How to avoid a site migration disaster

 

Aleyda Solis
How to Drive Growth through your SEO Audits: Questions, Validations & Tools to Maximize your Results

 

Malcolm Coles
SEO for news. We do WHAT?

 

Fili Wiese
Making your website record-breaking fast

 

Will Quick
Attribution: Making Sense of the Chaos

 

Meghan Burton
Why the "new keyword = new page approach to SEO" is bonkers

Content

Steve Linney
Why email rules content marketing

 

Helene Hall
Content marketing framework

 

Simon Bennison
How to put a price on digital content

 

Martijn Scheijbeler
How publishers do content marketing

 

Lauren Greatorex
No Idea? How to create B2B marketing campaign ideas that sell

 

Kirsty Hulse
Why we need to stop avoiding content personalisation

 

Paddy Moogan
Sustainable content marketing

 

Lexi Mills
Overcoming Launch Fear

 

Lisa Myers
How changing your mind can make you successful

 

Martin Chillcott
Content Marketing, approaching it as a publisher

 

Keywords

Yiğit Konur
Keyword research in autopilot by Google spreadsheet macros

 

Laura Hogan
Keywords are dead? I call bull

 

Lizzie De Freitas
How we search on mobile

 

Links

Stacey MacNaught
Lessons from Link Building in 2009 that Apply Today

 

Paul Madden
Navigating an ocean of link data, a former pirates story

 

Hannah Smith
Art, virtual snowballs, & the feels (or why beer is rarely the answer)

 

Christoph Cemper
7 more things you didn't know about links

 

Aisha Kellaway
5 ways to use PR, and fuel your digital strategy (beyond link building)

 

Sophie Turton
Getting your users to do your content marketing for you

 

Ecommerce

Dave Naylor
The hidden pitfalls of ecommerce SEO

 

Rob Watson
6 weird Google Shopping feed hacks that retailers will love!

 

David Whatley
Why Local Search Should be Part of your e-commerce Strategy

 

Analytics

Dara Fitzgerald
Analytics 360 Suite: Is it a game changer?

 

Dr Jess Spate
Custom variables in Google Tag Manager

 

Anna Lewis
Analytics horror stories

 

Ideas

Bas van den Beld
The psychology behind the content


Olga Andrienko
Tinder science of A/B testing and conversion optimisation


Maria White
Blogging from inside a conflict

 

Strategy

Tom Anthony
Emerging types of Search

 

Stephen Kenwright
Best practice is not enough

 

International

Dewi Nawasari
View from within: Creating a framework of traffic opportunity globally

 

Christina Xu
Creating digital success in China

 

Justyna Wilner
Utilising Yandex to grow in Russia

 

Marcin Chirowski
How to create an international blog to boost your SEO

 

Emily Mace
Domain strategies for international success

 

Felipe Rossi
Developing personas for international Social Media

 

Marketing Automation

Shane Redding
Marketing Automation Masterclass

 

Social

Phil Nottingham
Optimizing video across social media platforms

 

Greg Gifford
How to be a Facebook Advert Superhero

 

Paul Curry
Building Viral Web Toys At Lightning Speed

 

Future

Mike Briggs
SEO is Dead

 

Jono Alderson
Surviving the machine revolution: how to become the digital marketer of the future

 

Luke Regan
PokemonGO Impacting local search for businesses

 

Myles Anderson
5 Key Trends Shaping the Future of Local Search

 

Simon Jacobson
If I built the world’s first search engine from scratch today, what would it look like

 

Jimisha Thakrar
Humanising Search; Au Naturale

 

 

Voice Search

Daniel Kershaw
This talks going to be fleek, bruh! Detections of language change and evolutions in Online Social Networks.

 

Purna Virji
Are you Prepared for Voice Search?


Christian Ward
How to speak search engine

 

Success

Berian Reed
Moving the dial

 

Richard Petersen
How to build a business case for SEO fixes

 

Laura Crimmons
Finding the value of Digital PR beyond the links

 

Business

Steve Morgan
SEO & Civil Law: Protecting Yourself from Unfortunate Client Disputes

 

Cosmin Negrescu
An agency's strategy to ABC: Always Be Closing!

 

Briony Gunson
Integration, Integration & Integration: SEO and Content Marketing

 

Email Marketing

Kate Barrett
Email Marketing Masterclass

 

Local SEO

Christian Ward
Why Local Search Is Essential for Brands And Agencies Who Serve Them

 

Technical SEO

Mark Thomas
Log Files: 5 critical Tech SEO questions your logs can answer

 

Chris Green
.htaccess Hell - Managing a Migration When There’s No “catch all” Answer

 

Nils De Moor
How HTTP/2 will change the web as we know it

 

Keynotes

Andy Beal
Reputation Roadkill: learning from the biggest brands' biggest blunders

 

Will Critchlow
SEO split testing to move past 'best practices'

 

See our live tweets from the day and our round-up of insights coming soon.