This time at the Dive Bar we had one of our rising stars, Alessandra Magnini, answering a common but extremely important question: "What is remarketing?"
Ale explains how remarketing allows brands to connect with engaged site visitors who may not have made an immediate purchase or inquiry. Remarketing allows the brand to present targeted ads in front of a defined audience that had previously visited their website as they browse elsewhere around the internet and is an effective driver of brand awareness and bottom line ROI.
Check out some examples of remarketing below!
The full presentation can be found here:
If you are interested in presenting at a future Dive Bar session, inquire below and we will call you to discuss.