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Wisdom Wednesday #19

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Let's get crackin'!

 

1. Stats Corner

  • Mobile shoppers are 3x more likely to view a video than desktop shoppers.
  • People make a subconscious judgment about a product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on colour alone.
  • Facebook ecommerce CTR’s have risen from 1% in Q1 of 2016 to 3% in Q1 of 2018.
  • Ad blocking on mobile has doubled to 1.3% in the last quarter of 2017.
  • The 2018 World Cup is expected to add $2.4bn to global ad spend this year, and in the UK it will account for an additional £40m.

2. News

Domino’s is taking a stand against potholes 

I bet you didn’t expect to read a headline like that. The pizza delivery company that makes Tuesday’s bearable and saviours too many a student, have gained even more friends recently by offering to help pay for road repairs in four municipalities based in the US. This move comes after claiming that they want to try and improve the takeout experience beyond the pizza being handed over the counter.

 

Domino’s state that cracks, bumps, potholes and other road conditions can put good pizzas at risk after they leave the store, so they’re hoping to help smooth the ride home of their precious cargo. This stunt will benefit customers of the company their employees who deliver and also the public.

 

People who want to nominate their home towns for a slice of the Domino’s road funds can do so by going to pavingforpizza.com and entering their post code. Gone are the days of driving home at 5 mph and fastening the seatbelt to your pepperoni passenger after collection. Domino’s have always been known for their tasty ingredients but their newest asphalt topping is probably their best yet.

 

What is Article 13?

It sounds like some sort of apocalyptic event and in many ways it’s not far off the mark. The European Union Copyright Directive (EUCD) are looking to push through Article 13; a new copyright law that is expected to change the way content is distributed on the internet.

 

The vote on passing the Copyright Directive takes place on 20th June and was created to establish a new balance between copyright holders and the online platforms they appear on, forcing the latter to administer stricter regulation over protected content.

 

This is a big deal. If this law is passed, campaigners believe that the proposal would destroy the internet as we know it, inflicting censorship on all of your favourite pieces of content you love sharing online. This means memes like Evil Kermit, Arthur’s Fist and Roll Safe would become illegal.

meme wisdom wednesdayArticle 13 also leaves music remixes and YouTube reaction videos at a major risk of being banned if the filtering system used successfully found matching audio or video content. It’s this filtering system that is causing most of the uproar from the people fighting against Article 13. Experts feel that this filtering system will be unable to detect satire or nuance of the subject in question due to machine learning and an algorithm being in charge or deciding what counts as copyright infringement and what doesn’t.

 

If the vote of Article 13 next week turns sour, hold your loved ones tight and wave a teary eyed farewell to your favourite meme.

 

The end is nigh.

 

3. Ad of the Week

There are so many creative digital campaigns out there these days that it’s nice to reminisce about simpler times when Adidas came up with this clever campaign back in 2011 featuring these print ads. Adidas’ apparel is designed to work hard as well as look great, so what better way to demonstrate the dual benefits than showing it in action. There’s no need for fancy augmented reality or QR triggers here – the woman in the ad starts her virtual workout when you interact with the page. If you consider flicking through a newspaper as exercise like me though, this could be just the inspiration you need to make your annual trip to the gym.

adidas