Business & audience analysis

Within a business there are often a wide range of requirements, both implicit and explicit. We often initiate a project by capturing and questioning the requirements as we believe that every stakeholder should have a voice in the new project.

The scope of the business analysis will vary from project to project, but generally the areas covered range from business targets, sector knowledge, timelines, industry best-practices to be complied with and wider ranging business benefits to specific functional requirements, line-of-business application interfaces or third-party functional requirements.

We generate a report for your team to review and confirm that the analysis is inclusive of the requirements discussed. This report can then be utilised internally or it can form the next stage of the Positive process – to create a specification for the project.