The proliferation of information readily available though online and social channels has seen the rise of the 'self-directed buyer', and in turn the emergence of new marketing techniques and technologies to harness and qualify leads.
It's no longer good enough to use the 'spray and pray' mass adverting and email blasting tactics of the past. Today's it's about learning to build continuous relationships with customers.
Out teams we develop marketing and lead generation programmes that prioritise 1:1 and behavioural targeting to build customer intelligence that can be fed into owned data. By getting to know the prospect better we help clients make fact-based decisions, and deploy comms through integrated channels across multiple potential touch points. Through a constantly evolving test & learn approach, we help clients fine-tune all lead generation activity in order make the relationships with prospects continuous but ever more relevant. Our services include:
- Social media marketing
- Content marketing
- Intelligent email marketing
- Marketing automation
- Cross-device tracking