Ppc & paid media
Our tech department loves data. The PPC team is obsessive about experimentation. Our content writers love crafting compelling, user-focused ads. Our creative department is passionate about designing captivating videos and ads. In essence, Positive & Paid Media are match made in heaven!
These different passions combined produce powerful results. At Positive, we use data and insights to form a clear picture of our clients' audiences and we test constantly to ensure paid media ads are as effective as possible at driving visitors to the right places.
But we don't stop there. Our UX teams develop user journeys by audience profiling & segmentation to ensure each individual user has a journey specific to them. Our content team produces content for landing pages and to fill user needs. Together these activities improve quality scores & lower CPAs to maximise ROI.
Our approach to PPC:
- Competitor Deep Dive
- Research-driven, ROI-focused strategy
- PPC Platform Optimisation to make the most of what you’re doing
- Paid Social profile analysis & optimisation
- Paid Media Management (we’ll take care of your campaigns, so you don’t have to!)
- Audience Profiling
- Analytics Support and Reporting
Contact us to find out how we can help your business or view our case studies to see us in action.