Positive thoughts. Isn't it nice when you get something without asking for it?Here's some thinking we'd like to share. All Design Digital Marketing Dive Bar Mobile Offline Marketing PPC Retail SEO Social Media Technology The Evolution of Content Marketing Is your content working for you? Take a trip down content memory lane to inform present and future business decisions. 3rd December 2020 "When there's blood in the streets, you buy" “If you can meet with Triumph and Disaster and treat those two imposters just the same”. Never has there been more a poignant word written from Rudyard Kipling - even more so with the year we’ve all had. Learn how Positive has unravelled the mysteries of 2020 and laid better foundations for ourselves and our clients for a brighter 2021 - and beyond. 12th November 2020 Are the good times about to end for brands with principles? At a time when customers are looking to cut costs across the board, and are seeking value over purpose, how can principled brands respond to this shift in behaviour? We take a look at how the energy industry is tackling this dilemma and how brands in all sectors can stay true to their principles while finding ways to compete in a value-driven market. 22nd October 2020 How a digital dress led me to see out of a digital mess… With interest piqued after hearing about a digital dress that sold for almost £8,000 (and doesn't exist!) - a deeper dive into this flourishing area knocked a few presumptions aside and led to a surprising conclusion about "the person(alisation) within". 25th September 2020 Positive's Website for Clyde & Co. Awarded Kentico Site of the Month for September Positive's CMS partner Kentico has just announced their Site of the Month list for September and our new site for global law firm Clyde & Co. has been included. 19th June 2020 Positive win Kentico Site of the Year for Integration Our client was taking a game changing telecoms service to market. The catch? Their small team needed to seamlessly integrate several technology platforms so website visitors could experience the service, choose a contract, sign up and thereafter manage it themselves. 21st May 2020 Become a superhero brand to reap the ROI The superhero algorithm represents the approach countries, communities and companies need to take to make positive change and come out the heroes. 27th April 2020 A Shoutout to All the Covid-19 Superheroes this National Superhero Day This National Superhero Day, join us in celebrating the everyday heroes saving lives and providing essential services on the frontline. 23rd April 2020 How an Airport, a Fly and a Urinal Can Help Your Business Change for Good Here’s a word from our Chief Exec, Julian, on how we’ve adapted working ways and strategies in light of Covid-19, which you can adapt to make positive progress too. 1st April 2020 Empathy and Action: Succeeding at Covid-19 Communications Moral statements make money. Or do they? Brands who know their voice, how to help and how to make it work in the wake of the coronavirus crisis. 11th July 2019 Positive passes Kentico Partner Quality Audit and joins the exclusive rank of recognised agencies who deliver the highest quality sites Positive today was awarded Kentico’s highest accreditation for site development – the Partner Quality Audit. 25th April 2019 Is Amazon the Influencer Platform of the Future? In this digital age, where influencers are becoming increasingly integral to marketing, we ask the question: is Amazon the influencer platform of the future? Here's the verdict. 15th March 2019 Ad and Stats of the Week: Skoda’s Got a Big Message Skoda drives change in a big way with its newest model’s feature: a seat-belt especially made for your dog. 15th March 2019 Attribution: finding your way through to the answers Attribution models are complex creatures. Luckily, there are a handful of different attribution models out there to choose from — but which one is the right match for you? 28th February 2019 Getting Up Close: is your personalisation strategy up to scratch? We get personal about your personalisation strategy and tackle the question: in a bespoke world, how do you not simply personalise, but personalise well? 28th February 2019 Ad and Stats of the Week: When Personalisation gets Creepy on Purpose When NOT incorporating personalisation into your marketing strategy is a lot scarier than that xenomorph hiding under your bed. 14th February 2019 Are Social Media Influencers Playing with Fyre? *We round up the firestorm that was Fyre Festival and ask the questions the failed event brought to light around influencer marketing. * 13th February 2019 Ad of the Week: Three Cheers for Cheerios' New Animated Short Question: What's wholesome and sweet and really important? Answer: Cereal, and also Cheerios' new series of short animated films that aim to stimulate dialogue between parents and children around kindness. 13th February 2019 Digital Marketing Stats of the Week: Influencer Marketing Influencer marketing is exploding -- and it's not showing any signs of slowing down. Here are some of the biggest stats we found on the web around this digital marketing phenomenon. 24th January 2019 5 Digital Marketing Jobs That Definitely Didn't Exist 10 Years Ago The past decade has seen digital marketing grow from infancy to indispensable. We're breaking down five of the most fascination (and crucial) digital marketing jobs that didn't exist ten years ago. 24th January 2019 Ad of the Week: Throwing It Back to the Pre-LinkedIn Days Back before LinkedIn was a thing, creative recruitment company Studio People scratched out the recruiter stereotype with a refreshingly funny take on the nightmare that is the recruitment process. 9th January 2019 Is Branding Becoming Bland? Pt.1 Companies are adopting a more simplistic approach to logo design. Is this tactic brand suicide or are we just accustomed to a life of complex design? 9th January 2019 Is Branding Becoming Bland? Pt.2 How does Apple's latest ad take it back to basics with a retro spin?* * 13th December 2018 Digital Marketing Predictions to Ignore in 2019 Everyone's got an opinion on what digital marketing trends will define 2019. We're sorting through the hyperbole and separating fact from fiction this week. 12th December 2018 Ad of the Week: Pure class from DairyPure In need of an uplifting ad that will restore your faith in humanity during these seemingly never-ending proposals, negotiations and elections? Look no further. 5th December 2018 Ad of the Week: Air New Zealand Has Outdone Themselves With Their 2018 Christmas Advert Air New Zealand have outdone themselves with their 2018 Christmas ad, packing all of the sweet without the saccharine in a stellar display of brand storytelling. 5th December 2018 Digital Marketing Stats of the Week When it comes to what to expect for all things digital marketing in 2019, we've got the stats that matter. 5th December 2018 2019 Digital Marketing Trends – What to expect over the next 365 days Been looking for a 2019 Digital Marketing Trends list that doesn't contain Voice Search and VR? Look no further than these 3 crazes sure to create a buzz over the next 12 months. 28th November 2018 Black Friday stuff we found on the web this week Would you create a brand new website as a part of your companies Black Friday strategy? Burger King did and it proved to be a huge winner for everyone 28th November 2018 From Maddening Queues to Midnight Clicks – Why Online Sales and Marketing Are the Future of Black Friday Black Friday 2018's officially over. Did your business make the most of it? We're breaking down the evolution of the gigantic sales event and how your digital marketing strategy should be following suit. 21st November 2018 Our pick for Christmas Ad of the Year and some merrily interesting holiday marketing stats Even marketers aren't entirely immune to the 'aawww'-inducing, sentimental-filled extravaganza that is Christmas adverts in the UK. This week, we pick our favourite and explore some interesting festive-season marketing stats. 21st November 2018 Endearing or manipulative? The emotional psychology behind Christmas advertising Do Christmas ads pray on the sentiment of their consumers and when does innocent marketing turn into emotional blackmail? 14th November 2018 Keyword Bidding Stuff We Found On The Web This Week Gone are the days of having to persuade your clients to bid on brand. These stats settle the debate once and for all! 14th November 2018 Is your magic search bullet right under your nose? When it comes to your paid ads, is bidding on brand always a good thing? We think so. Still hesitant? We came prepared. 7th November 2018 Purpose and Politics – one cocktail we shouldn’t be mixing Is it riskier for brands to make a stand on societal issues or stay tight-lipped? In the wake of the mid-terms, we explore this conundrum. 7th November 2018 Political Stuff We Found On The Web This Week Brands are always treading on eggshells when it comes to having a voice on political issues. Discover how Airbnb successfully navigated this potential minefield 31st October 2018 Digital Graveyard: The dead and the dying of social media Join us as we explore the fallen heroes of social media and how exactly they met their tragic ends this Halloween. 31st October 2018 Digital Marketing Practices That Will Give You Nightmares Here are our top picks of digital nightmares this Halloween sure to keep any unprepared marketer up all night! 31st October 2018 Spooky Stuff We Found On The Web This Week Dust away the brain cobwebs and read on to arm yourself with the facts and figures you need to know this Halloween in our weekly roundup. 25th October 2018 B2B marketing tactics your company should have implemented yesterday. Does B2B marketing warrant the tag as being the annoying distant relative of B2C marketing? Find out how you can bring the 'beers and brolleys' strategy of old into 2018. 25th October 2018 Cool Stuff We Found On The Web This Week What does the B2B customer journey look like? And how do perspectives differ between B2B and B2C companies when it comes to digital marketing practices? We've got the numbers. 17th October 2018 Amazon under the Microscope We all know that everyone is playing catch-up to Amazon when it comes to E-commerce, but just how far ahead of the field are they? 17th October 2018 Could Amazon eclipse Google and Facebook when it comes to digital marketing? It might already be happening. Amazon's got its fingers in many pies. And when it comes to digital marketing, the company's managing to have its pie and eat it, too. 10th October 2018 What Can Big Businesses Learn from Little Business? Big businesses are investing more than ever in digital marketing. But what can they learn from SMEs when it comes to it? 10th October 2018 Cool Stuff We Found On The Internet This Week How do traditional print ads stack up against the glitzy digital kind when it comes to creativity and impact and is the future all online? 18th July 2018 Wisdom Wednesday #23 McDonald's, Coca-Cola, Budweiser and Adidas were all sponsors or partners at the World Cup this summer, but who took home the marketing crown? 11th July 2018 Wisdom Wednesday #22 Uber look to expand their empire and Google Ads reveal some new treats just weeks after their re-brand. 4th July 2018 Wisdom Wednesday #21 Wimbledon Fever has gripped the nation once again but how will Wimbledon engage with their audience after the golden era of tennis. 27th June 2018 Wisdom Wednesday #20 Take a peek at Facebook's new magazine and find out why you'll never travel alone again when you stay at a Marriott hotel. 13th June 2018 Wisdom Wednesday #19 What have Domino's pizza and potholes got in common? Read this week's Wisdom Wednesday to find out. 8th June 2018 How are Festivals Harnessing the Power of Social Media? How do music festivals use social media platforms to promote their event and engage with their audiences? 30th May 2018 Wisdom Wednesday #18 Would you trust Amazon's new car delivery service? Read about the new technology here and make your own mind up. 29th May 2018 Positive is nominated in the RAR Digital Awards 2018 This year, Positive has been nominated in not one, but two categories for the RAR Digital Awards 2018. 24th May 2018 DAS UK Group Transforms Online Presence UK’s leading legal expenses insurer unveils four new websites 23rd May 2018 Positive's Websites for D.A.S. Awarded Kentico Website of the Month for May Kentico have just announced their Site of the Month list for May and Positive's new sites for D.A.S. UK are included. 23rd May 2018 Wisdom Wednesday #17 Who are iZettle and why did PayPal spend over $2 billion to acquire them?.. 18th May 2018 The Royal Wedding in Google Searches A run-down of some of the key insights collected from Google in the lead up to the Royal Wedding. 16th May 2018 Wisdom Wednesday #16 What's next for Sir Martin Sorrel? An early retirement or a fresh start? Find out all that and more here. 11th May 2018 Here’s what happened when we monitored our mobile phone usage for a week. Positive conducted an experiment during #MentalHealthWeek, monitoring employee mobile phone usage over the course of the week. 9th May 2018 Wisdom Wednesday #15 How do people really feel about personalization and how can recipe websites benefit from Google's latest update? Find out all that and more within. 4th May 2018 The F8 Roundup Here are the key insights we learned from the Facebook F8 Keynote address. 2nd May 2018 Wisdom Wednesday #14 How important is personalisation for consumers online and are retailers missing out on revenue from product-focused emails? Click through to find out! 1st May 2018 Brighton SEO Slides – April 2018 Discover over 50 slides from topics like Keyword Strategy and Paid Search by speakers at Brighton SEO. 18th April 2018 Wisdom Wednesday #12 Another Wednesday, another blog. Catch up on these nuggets of digital news and keep an eye out for our brand new 'Ad of the Week' feature. 13th April 2018 Positive's Build for Eagle Eye Awarded Kentico Website of the Month for April Kentico have just announced their Site of the Month list for April and Positive's new site for the Eagle Eye is included. 11th April 2018 Wisdom Wednesday #11 Understand why eye tracking technology could be the future and the reason why 59% of people stop shopping with a brand in this weeks blog 11th April 2018 Positive's Build for Thames Valley Housing Awarded SilverStripe Site of the Month for April SoResi site for Thames Valley Housing is SilverStripe's Site of the Month for April. 22nd March 2018 The Hubbub Hangover Report Discover what went down at the hugely successful Hubbub launch event 19th March 2018 St. Patrick’s Day in Google Searches Paddy’s Day is over for another year and Google has some very interesting insights into the UK’s searching habits. 14th March 2018 Wisdom Wednesday #10 Discover what the most influential factor in the purchase journey is and why everyone is talking about Japan's biggest cooking app 8th March 2018 International Women's Day The Do’s and Don’ts of gender marketing 7th March 2018 Wisdom Wednesday #9 Take a virtual tour of Disneyland, stalk Gordon Ramsay's Instagram and find out the top performing user friendly mobile sites in this weeks Wisdom Wednesday 28th February 2018 Wisdom Wednesday #8 Want to know how to calculate the amount of revenue you could increase by speeding up your site by a few seconds? Read on to find out 21st February 2018 Wisdom Wednesday #7 News stories involving Facebook, Google and The Trainline feature in this weeks edition of Wisdom Wednesday. Click through to find out why 19th February 2018 Introducing Hubbub! Begin your new business venture at Hubbub! Don't miss out on all of the fun, find out more here. 14th February 2018 Wisdom Wednesday #6 Another week, another blog. Satisfy your thirst for knowledge with the latest digital marketing news. 8th February 2018 Wisdom Wednesday #5 Planning on booking a holiday in the next few weeks? Read about the new Google feature that will improve your hotel searches and much more 5th February 2018 Wisdom Wednesday #4 Plenty more news to sink your teeth into this week including an exciting announcement from WhatsApp. 2nd February 2018 Turn2us Success Story Uncover the facts on how Positive helped Turn2us improve their website to reach increasingly more visitors 24th January 2018 Wisdom Wednesday #3 What has just become a new ranking factor for mobile search and how does Amazon Go's checkout free shop work? All those answers and more are found within... 23rd January 2018 Positive's Build for the Kings Theatre Awarded Kentico Website of the Month Kentico have just announced their Site of the Month list for January and Positive's new site for the Kings Theartre, Brooklyn is included. 19th January 2018 Time to AMPify your web presence? Discover how the AMP Project is making it easier for publishers to create mobile-friendly content and have it load instantly everywhere 17th January 2018 Wisdom Wednesday #2 Read about the IKEA advert that has got everyone talking and why pagination is so important to digital marketers. 11th January 2018 Getting all musical in Boston The lowdown on our second theatre website launch for ATG, this time in Boston. 10th January 2018 Wisdom Wednesday #1 Nerd out to our weekly update on everything happening in the world of SEO, PPC, social and more. 22nd December 2017 Top 6 Christmas Adverts of 2017 A quick run down of some of the most memorable Christmas adverts from last year. Do you agree? Share on social media and let us know in the comments. 29th November 2017 All the world's a stage... Learn about our new website launch for Kings Theatre in Brooklyn, NYC 27th September 2017 Roaring like a Dragon Hear how we made a positive social impact at the 30th Dragon Awards Dinner. 18th September 2017 Brighton SEO Slides: September 2017 The Positive Search team took a day out to travel to Brighton. Here we share all the great insights from SEO by the sea! 28th April 2017 Site Performance, Google PageSpeed and the Kentico CMS Website performance is becoming more and more important, Google has included the speed at which a page loads into its algorithm so how can Kentico be optimised? 20th April 2017 Positive's Build for RedEye Awarded Kentico Website of the Month The RedEye website, designed and built by Positive, is listed as Kentico's Website of the Month for March. 7th April 2017 Brighton SEO Slides: April 2017 The Positive Search guys are no fools - they went in search of knowledge at their favourite SEO event, and here's what they discovered. 10th February 2017 Troubled Water: Utility Deregulation & the Tide of Change Water businesses will be deregulated in England this year in a bid to introduce more competition into the utilities market. This will ultimately lead to more benefits for consumers – but how can water companies benefit from a paradigm shift? And how can they be best prepared? 3rd February 2017 Get ready: Facebook Stories is Coming First Instagram copied the Snapchat Stories feature and now Facebook is doing it too. This new feature will allow users to share ephemeral photos and videos in a slideshow that will disappear 24 hours later. 3rd January 2017 5 Ways Utility Providers Can Grow Digitally Utility providers are often unprepared for the rapid growth of digital media. In side-lining digital opportunities utility providers often miss the mark when it comes to sustained acquisition and engagement – so how can we combat this? 27th September 2016 New Algorithm Alert: What you Need to Know About Penguin 4.0 Penguin is back. No, they haven’t released a 43rd Madagascar movie; I’m talking about an update to one of Google’s most seismic ever algorithm updates: The Penguin Update. 21st September 2016 Google Chrome to Shame HTTP sites in favour of HTTPS From January any website without a security certificate will feature a red ‘Not Secure’ message in the web address toolbar. Find out more. 16th September 2016 Social Media Week 2016: How to Use Snapchat for Business Getting started with Snapchat for business is simpler than you think. Find out how to use Snapchat advertising and follow our top tips for tracing ROI. 9th September 2016 How to Simplify Digital Payments to Drive Website Engagement Could you be driving more payments through your website? It’s time to make payment walls simpler and customer experience slicker. 9th September 2016 Figaro Digital Food & Drink: Getting customers to lick the screen, and other crumbs of advice 2nd September 2016 Brighton SEO Slides: September 2016 Our curation of all of the talks and presentations from September's Brighton SEO. 30th August 2016 Kentico renews Positive’s Gold Partner status We are extremely delighted to announce that Kentico has renewed Positive’s Gold Partner status. 9th August 2016 Social Media & The Paul Pogba Transfer Saga See how the Adidas marketing machine used social media to tear up the football transfer rulebook 14th July 2016 What can Pokémon Go teach us about marketing? It’s only been around for a week and has already overtaken Twitter, Tinder and Snapchat. But what can Pokémon Go teach us about marketing? 12th July 2016 B2B Marketing & the Joined Up Digital Experience Business Director Huw Paisley sets out how B2B brands can reach their key audiences using four kinds of intelligent marketing. 6th July 2016 #TogetherStronger: Wales & Brexit Business Director Huw Paisley's take on #togetherstronger in the aftermath of Brexit ahead of the Wales vs France game in the Euros. 24th June 2016 What is Remarketing? This time at the Dive Bar we had one of our rising stars, Alessandra Magnini, answering a common but extremely important question: "What is remarketing?" 22nd June 2016 Pollen Euclidean Searching To provide a way of matching candidates using different metrics it will be necessary to use Euclidean distances and compare these matches to provide a ranked list of candidates that meet the necessary criteria. 20th June 2016 Supercharged Twitter Marketing The guys from Ad Dynamo joined us last Friday to present their latest innovation in Twitter Marketing - Blue Robot. 20th May 2016 Theory vs Reality: 5 Steps to Managing a Project Looking to manage an IT project, web build or system integration? Follow Project Manager Ashley Lawrence's five common sense approaches to problem solving. 23rd February 2016 How will Google’s Removal of Right-hand Ads affect your PPC strategy? With the search giant retiring its right-hand adverts for desktop, what was formerly a territorial battleground for Pay-per-Click ads is no more. But how will this affect your advertising efforts in the search space? 19th February 2016 Google Knowledge Graph Becomes Editable A long-awaited update to Google’s Knowledge Graph Cards means the data can finally be edited by brands. ‘Official representatives’ have the power to make changes as they (and Google) see fit. 18th February 2016 Google's Interactive Ads for Mobile Apps Google has introduced a two new features for advertising apps; one that allow users to test drive apps for up to 60 seconds before downloading and a second that allows interactive advertisements in HTML5. 1st February 2016 19 Digital Marketing Stats Shaping 2016 With so many marketing stats orbiting the internet it can be difficult to separate hyperbole from real actionable insights, so we've done the hard work for you. 8th January 2016 The False Dichotomy of Ever-Changing SEO Read Head of Search Alex Laing's thoughts on the changing SEO landscape and his predictions for SEO in 2016. 7th December 2015 Why PPC & SEO Need to Work Together Often treated separately, PPC and SEO are made to be together. Discover ways to harmonise your PPC and SEO strategies for a match made in Heaven. 2nd October 2015 Content Cannibalisation - Identifying & Fixing Cannibal Content Cannibalisation of content is a common problem for many websites. Learn how to identify cannibal content and fix the issues, both on your own site and on competing sites. 25th September 2015 Positive's Build for PHS Awarded Kentico Website of the Month The PHS website, designed and built by Positive, is listed as Kentico's Website of the Month. 19th August 2015 SEO: A Glossary of Key Terms With SEO an acronym in itself, it's no surprise that our industry is full of jargon. And not even Google can cut through some of it. 10th July 2015 Positive Achieves SilverStripe Professional Partner Status Positive is proud to announce that we are now a SilverStripe Professional Partner. Find out more about our SilverStripe expertise 2nd June 2015 Google and Twitter collaborate: will your Tweets get more prominence in search results? With the announcement of the Google-Twitter partnership, will this lead to Tweets being ranked higher in search results? 19th May 2015 Facebook rolls out Instant Articles Facebook has released a new feature that allows publishers to host content directly within the mobile app. 1st May 2015 What does the new Facebook update mean for you? Facebook has a new algorithm that prioritises content from friends over brands. But what does this mean for marketers? 21st April 2015 Mobilegeddon: All You Need To Know About Google's Mobile-Friendly Algorithm Update From today, Google will be using mobile-friendliness as a ranking factor in its search results. Find out everything you need to know. 13th April 2015 Fireside Chat with Mark Wright of Climb Online, from BrightonSEO April 2015 The first BrightonSEO of 2015 was the biggest ever, but before we do a roundup of the talk, we thought we’d share our thoughts on the final session of the day: Kelvin’s “Fireside Chat” with Mark Wright. 27th March 2015 The beginner’s Google Analytics Glossary Fear not, this marvellous free tool isn’t as complicated as its array of menus, graphs, visualisations and typical Google buzzwords suggest. 20th March 2015 Primal Marketing: How to tap into the primitive brains of your audience Technology may have evolved but the basics of marketing remain the same. 6th March 2015 What Google’s mobile search update means for marketing Are you ready for Google's mobile search update? 27th February 2015 The 5 minute guide to LinkedIn’s new targeted advertising With data from 350 million user profiles, LinkedIn’s newly announced B2B ad network looks set to be the biggest and best candy store for marketers. 16th February 2015 Positive Achieves Kentico Gold Partner Status We are proud to announce that we are now a Kentico Gold Partner, representing the highest level of Kentico Partnership. 12th February 2015 How Your Business Can Seduce Last-Minute Valentine’s Shoppers We love a bit of Positive thinking and Google’s Alison Lomax has some great pointers about how brands can win the hearts of last-minute Valentine’s shoppers. 2nd February 2015 Amazon to Hit High Street with Physical Stores? In a rumour sure to send shivers down the spine of high street retailers around the world, Amazon is said to be acquiring a bricks and mortar presence. 19th January 2015 Six social media hacks you never knew existed These hidden gems will make your life a whole lot easier when it comes to social media marketing. Discover hacks from changing ads to puppies, to creating image collages. 12th September 2014 The return of Google Analytics benchmarking and why you should be using it Discontinued back in 2011, popular feature Benchmarking has made a welcome return to Google Analytics. London Fashion Week SS15: A lesson in digital The best marketing examples we’ve seen all month Introducing Ello: The New Social Network that Hates Advertising How to up your online game this Black Friday Why your business is right to outsource to an SEO agency Why you should be using location-based mobile marketing Digital lessons content marketers can learn from magazines