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The Evolution of Content Marketing

Is your content working for you? Take a trip down content memory lane to inform present and future business decisions.

Is Amazon the Influencer Platform of the Future?

In this digital age, where influencers are becoming increasingly integral to marketing, we ask the question: is Amazon the influencer platform of the future? Here's the verdict.

Ad and Stats of the Week: Skoda’s Got a Big Message

Skoda drives change in a big way with its newest model’s feature: a seat-belt especially made for your dog. 

Attribution: finding your way through to the answers

Attribution models are complex creatures. Luckily, there are a handful of different attribution models out there to choose from — but which one is the right match for you?

Getting Up Close: is your personalisation strategy up to scratch?

We get personal about your personalisation strategy and tackle the question: in a bespoke world, how do you not simply personalise, but personalise well? 

Ad and Stats of the Week: When Personalisation gets Creepy on Purpose

When NOT incorporating personalisation into your marketing strategy is a lot scarier than that xenomorph hiding under your bed.

Are Social Media Influencers Playing with Fyre?

*We round up the firestorm that was Fyre Festival and ask the questions the failed event brought to light around influencer marketing. *

Ad of the Week: Three Cheers for Cheerios' New Animated Short

Question: What's wholesome and sweet and really important? Answer: Cereal, and also Cheerios' new series of short animated films that aim to stimulate dialogue between parents and children around kindness. 

Digital Marketing Stats of the Week: Influencer Marketing

Influencer marketing is exploding -- and it's not showing any signs of slowing down. Here are some of the biggest stats we found on the web around this digital marketing phenomenon. 

5 Digital Marketing Jobs That Definitely Didn't Exist 10 Years Ago

The past decade has seen digital marketing grow from infancy to indispensable. We're breaking down five of the most fascination (and crucial) digital marketing jobs that didn't exist ten years ago. 

Ad of the Week: Throwing It Back to the Pre-LinkedIn Days

Back before LinkedIn was a thing, creative recruitment company Studio People scratched out the recruiter stereotype with a refreshingly funny take on the nightmare that is the recruitment process. 

Is Branding Becoming Bland? Pt.1

Companies are adopting a more simplistic approach to logo design. Is this tactic brand suicide or are we just accustomed to a life of complex design? 

Is Branding Becoming Bland? Pt.2

How does Apple's latest ad take it back to basics with a retro spin?* *

Digital Marketing Predictions to Ignore in 2019

Everyone's got an opinion on what digital marketing trends will define 2019. We're sorting through the hyperbole and separating fact from fiction this week. 

Ad of the Week: Pure class from DairyPure

In need of an uplifting ad that will restore your faith in humanity during these seemingly never-ending proposals, negotiations and elections? Look no further.

2019 Digital Marketing Trends – What to expect over the next 365 days

Been looking for a 2019 Digital Marketing trends list that doesn't contain Voice Search and VR? Look no further. 

Ad of the Week: Air New Zealand Has Outdone Themselves With Their 2018 Christmas Advert

Ad of the Week: Air New Zealand Has Outdone Themselves With Their 2018 Christmas Advert

Air New Zealand have outdone themselves with their 2018 Christmas ad, packing all of the sweet without the saccharine in a stellar display of brand storytelling.​​

Digital Marketing Stats of the Week

When it comes to what to expect for all things digital marketing in 2019, we've got the stats that matter. 

2019 Digital Marketing Trends – What to expect over the next 365 days

Been looking for a 2019 Digital Marketing Trends list that doesn't contain Voice Search and VR? Look no further than these 3 crazes sure to create a buzz over the next 12 months.​​

Black Friday stuff we found on the web this week

Would you create a brand new website as a part of your companies Black Friday strategy? Burger King did and it proved to be a huge winner for everyone

From Maddening Queues to Midnight Clicks – Why Online Sales and Marketing Are the Future of Black Friday

Black Friday 2018's officially over. Did your business make the most of it? We're breaking down the evolution of the gigantic sales event and how your digital marketing strategy should be following suit. 

Our pick for Christmas Ad of the Year and some merrily interesting holiday marketing stats

Even marketers aren't entirely immune to the 'aawww'-inducing, sentimental-filled extravaganza that is Christmas adverts in the UK. This week, we pick our favourite and explore some interesting festive-season marketing stats. 

Endearing or manipulative? The emotional psychology behind Christmas advertising

Do Christmas ads pray on the sentiment of their consumers and when does innocent marketing turn into emotional blackmail?

Keyword Bidding Stuff We Found On The Web This Week

Gone are the days of having to persuade your clients to bid on brand. These stats settle the debate once and for all!

Is your magic search bullet right under your nose?

When it comes to your paid ads, is bidding on brand always a good thing? We think so. Still hesitant? We came prepared.

Purpose and Politics – one cocktail we shouldn’t be mixing

Is it riskier for brands to make a stand on societal issues or stay tight-lipped? In the wake of the mid-terms, we explore this conundrum.

Political Stuff We Found On The Web This Week

Brands are always treading on eggshells when it comes to having a voice on political issues. Discover how Airbnb successfully  navigated this potential minefield

Digital Graveyard: The dead and the dying of social media

Join us as we explore the fallen heroes of social media and how exactly they met their tragic ends this Halloween. 

Digital Marketing Practices That Will Give You Nightmares

Here are our top picks of digital nightmares this Halloween sure to keep any unprepared marketer up all night!   

Spooky Stuff We Found On The Web This Week

Dust away the brain cobwebs and read on to arm yourself with the facts and figures you need to know this Halloween in our weekly roundup.

B2B marketing tactics your company should have implemented yesterday.

Does B2B marketing warrant the tag as being the annoying distant relative of B2C marketing? Find out how you can bring the 'beers and brolleys' strategy of old into 2018.

Cool Stuff We Found On The Web This Week

What does the B2B customer journey look like? And how do perspectives differ between B2B and B2C companies when it comes to digital marketing practices? We've got the numbers. 

Amazon under the Microscope

We all know that everyone is playing catch-up to Amazon when it comes to E-commerce, but just how far ahead of the field are they?

Could Amazon eclipse Google and Facebook when it comes to digital marketing? It might already be happening.

Amazon's got its fingers in many pies. And when it comes to digital marketing, the company's managing to have its pie and eat it, too. 

What Can Big Businesses Learn from Little Business?

Big businesses are investing more than ever in digital marketing. But what can they learn from SMEs when it comes to it?

Cool Stuff We Found On The Internet This Week

How do traditional print ads stack up against the glitzy digital kind when it comes to creativity and impact and is the future all online? 

Wisdom Wednesday #29

Big businesses are investing more than ever in digital marketing. But what can they learn from SMEs when it comes to it? 

Wisdom Wednesday #28

Amazon's got its fingers in many pies. And when it comes to digital marketing, the company's managing to have its pie and eat it, too. 

Wisdom Wednesday #23

McDonald's, Coca-Cola, Budweiser and Adidas were all sponsors or partners at the World Cup this summer, but who took home the marketing crown?

Wisdom Wednesday #22

Uber look to expand their empire and Google Ads reveal some new treats just weeks after their re-brand.

Wisdom Wednesday #21

Wimbledon Fever has gripped the nation once again but how will Wimbledon engage with their audience after the golden era of tennis.

Wisdom Wednesday #20

Take a peek at Facebook's new magazine and find out why you'll never travel alone again when you stay at a Marriott hotel.

Wisdom Wednesday #19

What have Domino's pizza and potholes got in common? Read this week's Wisdom Wednesday to find out.

How are Festivals Harnessing the Power of Social Media?

How do music festivals use social media platforms to promote their event and engage with their audiences?

Wisdom Wednesday #18

Would you trust Amazon's new car delivery service? Read about the new technology here and make your own mind up.

Positive is nominated in the RAR Digital Awards 2018

This year, Positive has been nominated in not one, but two categories for the RAR Digital Awards 2018.

DAS UK Group Transforms Online Presence

UK’s leading legal expenses insurer unveils four new websites 

Positive's Websites for D.A.S. Awarded Kentico Website of the Month for May

Kentico have just announced their Site of the Month list for May and Positive's new sites for D.A.S. UK are included.

Wisdom Wednesday #17

Who are iZettle and why did PayPal spend over $2 billion to acquire them?..

The Royal Wedding in Google Searches

A run-down of some of the key insights collected from Google in the lead up to the Royal Wedding.

Wisdom Wednesday #16

What's next for Sir Martin Sorrel? An early retirement or a fresh start? Find out all that and more here.

Here’s what happened when we monitored our mobile phone usage for a week.

Positive conducted an experiment during #MentalHealthWeek, monitoring employee mobile phone usage over the course of the week.

Wisdom Wednesday #15

How do people really feel about personalization and how can recipe websites benefit from Google's latest update? Find out all that and more within.

The F8 Roundup

Here are the key insights we learned from the Facebook F8 Keynote address.

Wisdom Wednesday #14

How important is personalisation for consumers online and are retailers missing out on revenue from product-focused emails? Click through to find out!

Brighton SEO Slides – April 2018

Discover over 50 slides from topics like Keyword Strategy and Paid Search by speakers at Brighton SEO. 

Wisdom Wednesday #12

Another Wednesday, another blog. Catch up on these nuggets of digital news and keep an eye out for our brand new 'Ad of the Week' feature.

Positive's Build for Eagle Eye Awarded Kentico Website of the Month for April

Kentico have just announced their Site of the Month list for April and Positive's new site for the Eagle Eye is included.

Wisdom Wednesday #11

Understand why eye tracking technology could be the future and the reason why 59% of people stop shopping with a brand in this weeks blog

Positive's Build for Thames Valley Housing Awarded SilverStripe Site of the Month for April

SoResi site for Thames Valley Housing is SilverStripe's Site of the Month for April.

The Hubbub Hangover Report

Discover what went down at the hugely successful Hubbub launch event

St. Patrick’s Day in Google Searches

Paddy’s Day is over for another year and Google has some very interesting insights into the UK’s searching habits.

Wisdom Wednesday #10

Discover what the most influential factor in the purchase journey is and why everyone is talking about Japan's biggest cooking app

International Women's Day

The Do’s and Don’ts of gender marketing

Wisdom Wednesday #9

Take a virtual tour of Disneyland, stalk Gordon Ramsay's Instagram and find out the top performing user friendly mobile sites in this weeks Wisdom Wednesday

Wisdom Wednesday #8

Want to know how to calculate the amount of revenue you could increase by speeding up your site by a few seconds? Read on to find out

Wisdom Wednesday #7

News stories involving Facebook, Google and The Trainline feature in this weeks edition of Wisdom Wednesday. Click through to find out why

Introducing Hubbub!

Begin your new business venture at Hubbub! Don't miss out on all of the fun, find out more here.

Wisdom Wednesday #6

Another week, another blog. Satisfy your thirst for knowledge with the latest digital marketing news.

Wisdom Wednesday #5

Planning on booking a holiday in the next few weeks? Read about the new Google feature that will improve your hotel searches and much more

Wisdom Wednesday #4

Plenty more news to sink your teeth into this week including an exciting announcement from WhatsApp.

Turn2us Success Story

Uncover the facts on how Positive helped Turn2us improve their website to reach increasingly more visitors

Wisdom Wednesday #3

What has just become a new ranking factor for mobile search and how does Amazon Go's checkout free shop work? All those answers and more are found within...

Positive's Build for the Kings Theatre Awarded Kentico Website of the Month

Kentico have just announced their Site of the Month list for January and Positive's new site for the Kings Theartre, Brooklyn is included.

Time to AMPify your web presence?

Discover how the AMP Project is making it easier for publishers to create mobile-friendly content and have it load instantly everywhere

Wisdom Wednesday #2

Read about the IKEA advert that has got everyone talking and why pagination is so important to digital marketers.  

Getting all musical in Boston

The lowdown on our second theatre website launch for ATG, this time in Boston.

Wisdom Wednesday #1

Nerd out to our weekly update on everything happening in the world of SEO, PPC, social and more.

Top 6 Christmas Adverts of 2017

A quick run down of some of the most memorable Christmas adverts from last year. Do you agree? Share on social media and let us know in the comments.

All the world's a stage...

Learn about our new website launch for Kings Theatre in Brooklyn, NYC

Roaring like a Dragon

Hear how we made a positive social impact at the 30th Dragon Awards Dinner.

Brighton SEO Slides: September 2017

The Positive Search team took a day out to travel to Brighton. Here we share all the great insights from SEO by the sea!

Site Performance, Google PageSpeed and the Kentico CMS

Website performance is becoming more and more important, Google has included the speed at which a page loads into its algorithm so how can Kentico be optimised?

Positive's Build for RedEye Awarded Kentico Website of the Month

The RedEye website, designed and built by Positive, is listed as Kentico's Website of the Month for March. 

Brighton SEO Slides: April 2017

The Positive Search guys are no fools - they went in search of knowledge at their favourite SEO event, and here's what they discovered.

Troubled Water: Utility Deregulation & the Tide of Change

Water businesses will be deregulated in England this year in a bid to introduce more competition into the utilities market. This will ultimately lead to more benefits for consumers – but how can water companies benefit from a paradigm shift? And how can they be best prepared?

Get ready: Facebook Stories is Coming

First Instagram copied the Snapchat Stories feature and now Facebook is doing it too. This new feature will allow users to share ephemeral photos and videos in a slideshow that will disappear 24 hours later. 

5 Ways Utility Providers Can Grow Digitally

Utility providers are often unprepared for the rapid growth of digital media. In side-lining digital opportunities utility providers often miss the mark when it comes to sustained acquisition and engagement – so how can we combat this?

New Algorithm Alert: What you Need to Know About Penguin 4.0

Penguin is back. No, they haven’t released a 43rd Madagascar movie; I’m talking about an update to one of Google’s most seismic ever algorithm updates: The Penguin Update.

Google Chrome to Shame HTTP sites in favour of HTTPS

From January any website without a security certificate will feature a red ‘Not Secure’ message in the web address toolbar. Find out more.

Social Media Week 2016: How to Use Snapchat for Business

Getting started with Snapchat for business is simpler than you think. Find out how to use Snapchat advertising and follow our top tips for tracing ROI.

How to Simplify Digital Payments to Drive Website Engagement

Could you be driving more payments through your website? It’s time to make payment walls simpler and customer experience slicker.

Figaro Digital Food & Drink: Getting customers to lick the screen, and other crumbs of advice

Brighton SEO Slides: September 2016

Our curation of all of the talks and presentations from September's Brighton SEO.

Kentico renews Positive’s Gold Partner status

We are extremely delighted to announce that Kentico has renewed Positive’s Gold Partner status.

Social Media & The Paul Pogba Transfer Saga

See how the Adidas marketing machine used social media to tear up the football transfer rulebook

What can Pokémon Go teach us about marketing?

It’s only been around for a week and has already overtaken Twitter, Tinder and Snapchat. But what can Pokémon Go teach us about marketing?

B2B Marketing & the Joined Up Digital Experience

Business Director Huw Paisley sets out how B2B brands can reach their key audiences using four kinds of intelligent marketing.

#TogetherStronger: Wales & Brexit

Business Director Huw Paisley's take on #togetherstronger in the aftermath of Brexit ahead of the Wales vs France game in the Euros.

What is Remarketing?

This time at the Dive Bar we had one of our rising stars, Alessandra Magnini, answering a common but extremely important question: "What is remarketing?"

Pollen Euclidean Searching

To provide a way of matching candidates using different metrics it will be necessary to use Euclidean distances and compare these matches to provide a ranked list of candidates that meet the necessary criteria.

Supercharged Twitter Marketing

The guys from Ad Dynamo joined us last Friday to present their latest innovation in Twitter Marketing - Blue Robot.

Theory vs Reality: 5 Steps to Managing a Project

Looking to manage an IT project, web build or system integration? Follow Project Manager Ashley Lawrence's five common sense approaches to problem solving.

How will Google’s Removal of Right-hand Ads affect your PPC strategy?

With the search giant retiring its right-hand adverts for desktop, what was formerly a territorial battleground for Pay-per-Click ads is no more. But how will this affect your advertising efforts in the search space?

Google Knowledge Graph Becomes Editable

A long-awaited update to Google’s Knowledge Graph Cards means the data can finally be edited by brands. ‘Official representatives’ have the power to make changes as they (and Google) see fit. 

Google's Interactive Ads for Mobile Apps

Google has introduced a two new features for advertising apps; one that allow users to test drive apps for up to 60 seconds before downloading and a second that allows interactive advertisements in HTML5.

Valentine's Day 2016 in Google Searches

Valentine's Day is over for another year and whether you showered your loved one with gifts or ignored it completely, Google has some interesting insights into the UK's Valentine's habits.

19 Digital Marketing Stats Shaping 2016

With so many marketing stats orbiting the internet it can be difficult to separate hyperbole from real actionable insights, so we've done the hard work for you.

The False Dichotomy of Ever-Changing SEO

Read Head of Search Alex Laing's thoughts on the changing SEO landscape and his predictions for SEO in 2016.

Why PPC & SEO Need to Work Together

Often treated separately, PPC and SEO are made to be together. Discover ways to harmonise your PPC and SEO strategies for a match made in Heaven.

Content Cannibalisation - Identifying & Fixing Cannibal Content

Cannibalisation of content is a common problem for many websites. Learn how to identify cannibal content and fix the issues, both on your own site and on competing sites.

London Fashion Week SS16 Digital Trends

Discover how big name fashion brands pushed digital marketing to new heights at London Fashion Week spring/summer 2016

Positive's Build for PHS Awarded Kentico Website of the Month

The PHS website, designed and built by Positive, is listed as Kentico's Website of the Month. 

SEO: A Glossary of Key Terms

With SEO an acronym in itself, it's no surprise that our industry is full of jargon. And not even Google can cut through some of it. 

Positive Achieves SilverStripe Professional Partner Status

Positive is proud to announce that we are now a SilverStripe Professional Partner. Find out more about our SilverStripe expertise

Google and Twitter collaborate: will your Tweets get more prominence in search results?

With the announcement of the Google-Twitter partnership, will this lead to Tweets being ranked higher in search results? 

Facebook rolls out Instant Articles

Facebook has released a new feature that allows publishers to host content directly within the mobile app.

What does the new Facebook update mean for you?

Facebook has a new algorithm that prioritises content from friends over brands. But what does this mean for marketers?

Mobilegeddon: All You Need To Know About Google's Mobile-Friendly Algorithm Update

From today, Google will be using mobile-friendliness as a ranking factor in its search results. Find out everything you need to know.

Fireside Chat with Mark Wright of Climb Online, from BrightonSEO April 2015

The first BrightonSEO of 2015 was the biggest ever, but before we do a roundup of the talk, we thought we’d share our thoughts on the final session of the day:  Kelvin’s “Fireside Chat” with Mark Wright.

The beginner’s Google Analytics Glossary

Fear not, this marvellous free tool isn’t as complicated as its array of menus, graphs, visualisations and typical Google buzzwords suggest. 

Primal Marketing: How to tap into the primitive brains of your audience

Technology may have evolved but the basics of marketing remain the same. 

What Google’s mobile search update means for marketing

Are you ready for Google's mobile search update?

The 5 minute guide to LinkedIn’s new targeted advertising

With data from 350 million user profiles, LinkedIn’s newly announced B2B ad network looks set to be the biggest and best candy store for marketers. 

5 of the web’s best 404 error pages

Error 404: blog post description not found

Why visual content will skyrocket in 2015

With the internet being layered with more and more regurgitated content, the need for content marketing to evolve is more pressing than ever. This is where visual content comes in.

Positive Achieves Kentico Gold Partner Status

We are proud to announce that we are now a Kentico Gold Partner, representing the highest level of Kentico Partnership. 

How Your Business Can Seduce Last-Minute Valentine’s Shoppers

We love a bit of Positive thinking and Google’s Alison Lomax has some great pointers about how brands can win the hearts of last-minute Valentine’s shoppers. 

Top 5 Valentine’s Marketing Campaigns of 2015

Whether you’re single or taken this Valentine’s Day, suave brands are fighting for your affections. 

5 SEO Trends That Will Shake Up 2015

With Google developments consistently turning everything you knew about search engine optimisation on its head, the future of SEO is likely to be just as subversive in 2015. And we can’t wait. 

Amazon to Hit High Street with Physical Stores?

In a rumour sure to send shivers down the spine of high street retailers around the world, Amazon is said to be acquiring a bricks and mortar presence. 

Six social media hacks you never knew existed

These hidden gems will make your life a whole lot easier when it comes to social media marketing. Discover hacks from changing ads to puppies, to creating image collages.

Digital Trends to Watch in 2015

Get on top of your marketing game by checking out our run-down of the trends that will landscape digital marketing over the next year.

The return of Google Analytics benchmarking and why you should be using it

Discontinued back in 2011, popular feature Benchmarking has made a welcome return to Google Analytics. 

London Fashion Week SS15: A lesson in digital

The best marketing examples we’ve seen all month

Introducing Ello: The New Social Network that Hates Advertising

How to up your online game this Black Friday

Why your business is right to outsource to an SEO agency

Why you should be using location-based mobile marketing

Digital lessons content marketers can learn from magazines

BrightonSEO April 2015 Roundup