Isn't it nice when you get something without asking for it?
Here's some thinking we'd like to share.
"When there's blood in the streets, you buy"
“If you can meet with Triumph and Disaster and treat those two imposters just the same”. Never has there been more a poignant word written from Rudyard Kipling - even more so with the year we’ve all had. Learn how Positive has unravelled the mysteries of 2020 and laid better foundations for ourselves and our clients for a brighter 2021 - and beyond.
Are the good times about to end for brands with principles?
At a time when customers are looking to cut costs across the board, and are seeking value over purpose, how can principled brands respond to this shift in behaviour? We take a look at how the energy industry is tackling this dilemma and how brands in all sectors can stay true to their principles while finding ways to compete in a value-driven market.
How a digital dress led me to see out of a digital mess…
With interest piqued after hearing about a digital dress that sold for almost £8,000 (and doesn't exist!) - a deeper dive into this flourishing area knocked a few presumptions aside and led to a surprising conclusion about "the person(alisation) within".
Positive win Kentico Site of the Year for Integration
Our client was taking a game changing telecoms service to market. The catch? Their small team needed to seamlessly integrate several technology platforms so website visitors could experience the service, choose a contract, sign up and thereafter manage it themselves.
From Maddening Queues to Midnight Clicks – Why Online Sales and Marketing Are the Future of Black Friday
Black Friday 2018's officially over. Did your business make the most of it? We're breaking down the evolution of the gigantic sales event and how your digital marketing strategy should be following suit.
Our pick for Christmas Ad of the Year and some merrily interesting holiday marketing stats
Even marketers aren't entirely immune to the 'aawww'-inducing, sentimental-filled extravaganza that is Christmas adverts in the UK. This week, we pick our favourite and explore some interesting festive-season marketing stats.
Troubled Water: Utility Deregulation & the Tide of Change
Water businesses will be deregulated in England this year in a bid to introduce more competition into the utilities market. This will ultimately lead to more benefits for consumers – but how can water companies benefit from a paradigm shift? And how can they be best prepared?