Positive thoughts. Isn't it nice when you get something without asking for it?Here's some thinking we'd like to share. All Design Digital Marketing Dive Bar Mobile Offline Marketing PPC Retail SEO Social Media Technology 15th March 2019 Ad and Stats of the Week: Skoda’s Got a Big Message Skoda drives change in a big way with its newest model’s feature: a seat-belt especially made for your dog. 15th March 2019 Attribution: finding your way through to the answers Attribution models are complex creatures. Luckily, there are a handful of different attribution models out there to choose from — but which one is the right match for you? 28th February 2019 Getting Up Close: is your personalisation strategy up to scratch? We get personal about your personalisation strategy and tackle the question: in a bespoke world, how do you not simply personalise, but personalise well? 28th February 2019 Ad and Stats of the Week: When Personalisation gets Creepy on Purpose When NOT incorporating personalisation into your marketing strategy is a lot scarier than that xenomorph hiding under your bed. 14th February 2019 Are Social Media Influencers Playing with Fyre? *We round up the firestorm that was Fyre Festival and ask the questions the failed event brought to light around influencer marketing. * 13th February 2019 Ad of the Week: Three Cheers for Cheerios' New Animated Short Question: What's wholesome and sweet and really important? Answer: Cereal, and also Cheerios' new series of short animated films that aim to stimulate dialogue between parents and children around kindness. 13th February 2019 Digital Marketing Stats of the Week: Influencer Marketing Influencer marketing is exploding -- and it's not showing any signs of slowing down. Here are some of the biggest stats we found on the web around this digital marketing phenomenon. 24th January 2019 5 Digital Marketing Jobs That Definitely Didn't Exist 10 Years Ago The past decade has seen digital marketing grow from infancy to indispensable. We're breaking down five of the most fascination (and crucial) digital marketing jobs that didn't exist ten years ago. 9th January 2019 Is Branding Becoming Bland? Pt.1 Companies are adopting a more simplistic approach to logo design. Is this tactic brand suicide or are we just accustomed to a life of complex design? 9th January 2019 Is Branding Becoming Bland? Pt.2 How does Apple's latest ad take it back to basics with a retro spin?* * 13th December 2018 Digital Marketing Predictions to Ignore in 2019 Everyone's got an opinion on what digital marketing trends will define 2019. We're sorting through the hyperbole and separating fact from fiction this week. 12th December 2018 Ad of the Week: Pure class from DairyPure In need of an uplifting ad that will restore your faith in humanity during these seemingly never-ending proposals, negotiations and elections? Look no further. 28th November 2018 Black Friday stuff we found on the web this week Would you create a brand new website as a part of your companies Black Friday strategy? Burger King did and it proved to be a huge winner for everyone 14th November 2018 Keyword Bidding Stuff We Found On The Web This Week Gone are the days of having to persuade your clients to bid on brand. These stats settle the debate once and for all! 14th November 2018 Is your magic search bullet right under your nose? When it comes to your paid ads, is bidding on brand always a good thing? We think so. Still hesitant? We came prepared. 7th November 2018 Purpose and Politics – one cocktail we shouldn’t be mixing Is it riskier for brands to make a stand on societal issues or stay tight-lipped? In the wake of the mid-terms, we explore this conundrum. 7th November 2018 Political Stuff We Found On The Web This Week Brands are always treading on eggshells when it comes to having a voice on political issues. Discover how Airbnb successfully navigated this potential minefield 31st October 2018 Digital Marketing Practices That Will Give You Nightmares Here are our top picks of digital nightmares this Halloween sure to keep any unprepared marketer up all night! 31st October 2018 Digital Graveyard: The dead and the dying of social media Join us as we explore the fallen heroes of social media and how exactly they met their tragic ends this Halloween. 31st October 2018 Spooky Stuff We Found On The Web This Week Dust away the brain cobwebs and read on to arm yourself with the facts and figures you need to know this Halloween in our weekly roundup. 25th October 2018 B2B marketing tactics your company should have implemented yesterday. Does B2B marketing warrant the tag as being the annoying distant relative of B2C marketing? Find out how you can bring the 'beers and brolleys' strategy of old into 2018. 3rd October 2018 Wisdom Wednesday #29 Big businesses are investing more than ever in digital marketing. But what can they learn from SMEs when it comes to it? 26th September 2018 Wisdom Wednesday #28 Amazon's got its fingers in many pies. And when it comes to digital marketing, the company's managing to have its pie and eat it, too. 23rd May 2018 Positive's Websites for D.A.S. Awarded Kentico Website of the Month for May Kentico have just announced their Site of the Month list for May and Positive's new sites for D.A.S. UK are included. 13th April 2018 Positive's Build for Eagle Eye Awarded Kentico Website of the Month for April Kentico have just announced their Site of the Month list for April and Positive's new site for the Eagle Eye is included. 11th April 2018 Positive's Build for Thames Valley Housing Awarded SilverStripe Site of the Month for April SoResi site for Thames Valley Housing is SilverStripe's Site of the Month for April. 2nd February 2018 Turn2us Success Story Uncover the facts on how Positive helped Turn2us improve their website to reach increasingly more visitors 23rd January 2018 Positive's Build for the Kings Theatre Awarded Kentico Website of the Month Kentico have just announced their Site of the Month list for January and Positive's new site for the Kings Theartre, Brooklyn is included. 11th January 2018 Getting all musical in Boston The lowdown on our second theatre website launch for ATG, this time in Boston. 29th November 2017 All the world's a stage... Learn about our new website launch for Kings Theatre in Brooklyn, NYC 28th April 2017 Site Performance, Google PageSpeed and the Kentico CMS Website performance is becoming more and more important, Google has included the speed at which a page loads into its algorithm so how can Kentico be optimised? 20th April 2017 Positive's Build for RedEye Awarded Kentico Website of the Month The RedEye website, designed and built by Positive, is listed as Kentico's Website of the Month for March. 21st September 2016 Google Chrome to Shame HTTP sites in favour of HTTPS From January any website without a security certificate will feature a red ‘Not Secure’ message in the web address toolbar. Find out more. 9th September 2016 How to Simplify Digital Payments to Drive Website Engagement Could you be driving more payments through your website? It’s time to make payment walls simpler and customer experience slicker. 30th August 2016 Kentico renews Positive’s Gold Partner status We are extremely delighted to announce that Kentico has renewed Positive’s Gold Partner status. 22nd June 2016 Pollen Euclidean Searching To provide a way of matching candidates using different metrics it will be necessary to use Euclidean distances and compare these matches to provide a ranked list of candidates that meet the necessary criteria. 20th May 2016 Theory vs Reality: 5 Steps to Managing a Project Looking to manage an IT project, web build or system integration? Follow Project Manager Ashley Lawrence's five common sense approaches to problem solving. 25th September 2015 Positive's Build for PHS Awarded Kentico Website of the Month The PHS website, designed and built by Positive, is listed as Kentico's Website of the Month. 10th July 2015 Positive Achieves SilverStripe Professional Partner Status Positive is proud to announce that we are now a SilverStripe Professional Partner. Find out more about our SilverStripe expertise 18th February 2015 5 of the web’s best 404 error pages Error 404: blog post description not found 16th February 2015 Positive Achieves Kentico Gold Partner Status We are proud to announce that we are now a Kentico Gold Partner, representing the highest level of Kentico Partnership.