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Brighton SEO Slides: April 2017


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From humble beginnings as a few chaps debating SEO above a pub to packing out the Brighton Centre, Brighton SEO is the largest SEO conference and attracts speakers from all over the world. 


Sit tight. We're constantly updating this post with the latest slides as and when they arrive.


Future of Search

Raj Nijjer AI and Structured Data: How Voice Search Raises the Stakes for Businesses 


Purna Virji Keywordless Searches: How Your Camera is the New Search Box 


Will Cecil – Developing an enterprise level SEO data strategy – challenges and experiences from the frontline 



Marcus Tober – Why SEO and Content Marketing must always be data-driven 


Tom Benett – Measuring Content Success with GTM


Julia Ogden – The 8 Step Checklist for Creating a Show Stopping Distribution Plan 



Adrian Phipps – How to rank in the answer box 


Polly Pospelova – How to take advantage of Google using Usage Metrics for rankings 


Sam Auchterlonie – How to hack your SERPs using a lean approach


Link Building

Alexandra Lever – How partnerships and sponsorships can help your search marketing efforts 


Sam Charles – How to Incentivise Bloggers Without Buying Links 


Christoph Cemper – 5 Years of Google Penguin 



Rory Sutherland – Are we creating a culture where it pays to be boring? 


Search & Data

Tom Capper – Links & rankings: The story in the data 

Claudia Higgins – Getting the most out of the SEO data you can get for free


Malcolm Slade – Brand: The Only Future Ranking Factor


SEO Audits

Anita Valentinova – Power of simple – Python scripts to automated SEO checks


Philip Gamble – Technical SEO beyond the initial audit


Andreas Voniatis – Boosting SEO audit recommendations with machine learning


Crawl & Indexation

Charlie Whitworth – How To Combat Crawl Bloat & Prune Your Content Effectively


Sean Butcher – So You Think You Know Canonical Tags?


Janet Plumpton – How to use XPath for eCommerce Websites



Omi Sido – Beyond the Basics of Website Migration: Tried, Tested & Successful


Emily McLaren – Site Migration: Avoiding Sticky Situations


Scott McBay – Why Your Mobile Experience Sucks(!) and What it Means for Your SEO


AI & Machine Learning

Shaona Ghosh – Machine Learning and AI algorithms


Thomas Nowotny – Bio-inspired computing and control


Neill Horie – SEO & Artificial Intelligence Optimisation



Greg Gifford – Advanced Local SEO Tips to help you murder your competitors


Ronell Smith – Localized Content: Better a Shield Than a Sword


Chris Munch – An Unusual Source of 200+ Citations for Local Businesses


Site Speed

Mark Edmondson – Supercharging websites with a real-time R API


Barry Adams – Google AMP Case Studies


Bastian Grimm – Beyond the bullshit: 3x Hardcore Site Speed Optimization Techniques


Search Quality & Trust

Kaspar Szymanski – Google Penalties – Understanding and Dealing with all Google Manual Spam Actions


Jennifer Slegg – SEO Insights from Google’s Search Quality Rater Guidelines for High Ranking Sites


Emily Knox – Content, Trust and Echo Chambers.



Lotty Chudley – Persuading Consumers to Part with Their Cash: Tips & Tricks for Conversion


Laura Hogan – Utilising Search Console for SEO Quick Wins


Roxana Stingu – WordPress optimisation beyond the Yoast plug-in



Tony Lu – How realtime dashboards can help you make better decisions.


Al Wightman – How can Google Data Studio help me?


Oyin Bamgbose – Call Intelligence: Eliminate your conversion blind spot



Charlie Williams – Shop it like it’s hot: E-commerce content that’s worth a damn


Edward Cowell – Untapping the hidden potential of post purchase data and customer advocacy in e-commerce SEO


Kristal Ireland – Tech Futures in High Transaction Environments



Alban Gérôme – Easy page element tracking with Kermit


Jess Spate – Sampling and sample size in Google Analytics


Michal Brys – Web user tracking behind the scenes



Susana Valverde Solano – How to choose where we invest our media spend


Marco Volpe – How to create your own dynamic remarketing


Sam Vandermark – Looking beyond paid search for better biddable results


Future of Paid

Samantha Noble – How to use Paid Media to increase the lifetime value of a customer


Vikas Arora – Bing is Bigger than you think


Sophie Turton – The psychology of language for PPC


Paid Search

Arianne Donoghue – Power-up Your PPC - Get Started with Audiences


Jennifer Holt – Get More QUALITY Leads from your PPC Campaign


Anu Adegbola – PPC Automation


Paid Social

Ned Poulter – Social Media Advertising: Top Tips to Unlocking it’s True Potential


Tara West – How to boss Sequential Advertising in Facebook


Samantha Hearn – Honeypots: How to use social media to boast your AdWords campaigns



Robin Fry – Lessons that non-game app promoters can learn from the mobile game industry


Thomas Petit – A/B testing your app store listings


Daniel Rowles – Mobile first indexing – what it means to you in practice


Video & VR

Charlotte Davis & Sam Orams – Online video: Maximising ROI for brands


Sam Watts – Introduction to VR: Past, Presence and Future



Monica Georgieff – Running Marketing like Lean Software Development


Hannah Butcher – How to survive being an introvert in a LOUD industry


Sophie Iredale – Should Search Marketers do more to protect their professional Conduct


Dawn Anderson – Move it Marketing


Ecommerce Success

Zak Edwards – Don’t be Awesome! Just be alright at everything!


Alina Ghost – Managing SEO in a Complex Business


Sophie Moule – Using Search Data to Inform Business Strategy


Realisation of a strategic vision

John Ashton – Common mistakes retailers still make in ecommerce


Graham Macfadyen – Content strategies for digital audience growth


David Cox – Needles and haystacks: The challenges of discoverability in academic publishing


Agile, Big Brand Strategy

Robin Fishley – Brand Search, Ethics and the Future


Hannah Gordon Smith – Setting up a single strategy for corporate multi - sites


Chris Fender – L’Oréal’s Digital Data Opportunity


See our lives tweets from the day and our round up of insights coming soon.