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Brighton SEO Slides – April 2018


Brighton SEO is quickly becoming like Christmas for digital marketers. The event attracts the best speakers who are enthusiastic about the field they work in and it certainly comes across in their presentations. The search marketing conference happens twice a year on the sunny shores of Brighton but if you can’t wait for the next event taking place over September 27th & 28th, indulge yourself in these slides from the April conference to stop those withdrawal symptoms.


Brighton SE2



Marcus Tober – Out with the Old, in with the Niche: Content for the Moments that Matter

Eleni Cashell – How to Unleash the Power of Unique Content

Steve Rayson & Giles Palmer – How Metrics and Data Drive Content Effectiveness


Tech SEO

Tom Pool – Command Line Hacks for SEO

Tom Anthony – Driving into HTTP/2 – a Guide for SEOs

Emily Mace – Diagnosing Common Hreflang Tag Issues on Page and in Sitemaps



Vlassios Rizopoulos – What a Search Engine can teach you about Product Sitemaps

Katherine Khoo – Selling on other Search Engines

Raj Nijjer – 10 Things your Customers hate about you


Machine Learning

Chris Liversidge – Using Machine Learning Technology to Build Audience-Led Analytics

Francois Goube – Beyond Technical SEO – How to Deal with Rankbrain and AI in SEO

George Karapalidis – Using Machine Learning to Predict Keyword Revenue



David Whatley – Facebook Location Structures for Multi-location Brands

Marie Page – Harnessing the Power of Facebook Groups

Gavin Bell – Amplify your Content with Facebook ads



Peter Watson-Wailes – A New Era for the Digital Agency

Charlie Whitworth – Dealing with Tricky Development Resource


International SEO

Anna Milburn – Merging Translation and SEO to Drive Global Success



Fili Wiese – Optimizing for Search Bots

Alexis K Sanders – Advanced and Practical Structured Data with Schema.org

Sam Marsden – Cut the Crap: Running Content Audits with Crawlers


Mobile First

Mark Thomas – How much Positive Impact can Crawl Budget Optimization have in a Mobile First Index Era

Barry Adams – Technical SEO in the Mobile First Indexing Era

Charo Paredes-Ortiz – App Marketing Case Studies



Steph Vickers – Turning the Oil Tanker – Keeping Abreast of Monster Sites

Bill Sebald – How to Tighten up your SEO on Large Websites

Rachel Costello – The Toughest Battles in SEO are Internal: How to Prioritise & Demonstrate Value



Kaspar Szymanski – Understanding Google Penalties by ex-Googler

Craig Campbell – Risks and Rewards of PBN’s

Chelsea Blacker – The Wild-west of ASO



Daniel Moore – The Hidden Potential of Brand PPC

Duane Brown – Competitor Bidding: The Halo Effect

Jeroen Maljers – Hidden Messages: The Psychology behind PPC & SEO



David Lockie – Blockchain, Digital Marketing, Disruption

Nicole Bullock – Meaningful SEO Reporting Insights without Google Analytics

Danny Richman – How to increase Conversions and Rankings using the Limbic Map of the Brain


International Social

Daiana Damacus – Avoiding a Traffic Jam between your Website and Social Media


Link Building

Greg Gifford – Link building at a Granular Level

Laura Hogan – Big Links for £0

Marie Turner – Effective Ecommerce Link Building



Rob Bucci – Featured Snippets: From then to now, Volatility and Voice Search

Sam Robson – From Black Friday to iPhones – How to Rank for Big Terms on Big Days

Jason Barnard – A Universal Strategy for Answer Engine Optimisation


Influencer Marketing

Hannah Butcher – How to Win Friends and Influence… Influencers

Jason Dilworth – Finding Prospects by Scraping the News

Corinne Card – Digital PR on a Budget: How to get awesome Press Links for SMEs


Site Speed

Bastian Grimm – Web Performance Madness: Critical Rendering Path Optimization

Maria Camanes Fores – Site Speed for in-house Marketers: Creating a Culture of Performance

Nichola Stott – Speed Metrics in Context of the UK Top 5,000 Websites


Paid Search

Arianne Donoghue – The PPC Automation Revolution is Coming

Ryan Bertollini – Combining PPC and SEO Strategies to Improve CPC Averages and save Money with your Ad Budget

Chris Rowett – Supercharging Google Shopping



Rachel Finch – Survival 101: Rules for making it as a Brands only Digital Marketer

Liraz Postan – SEO in a Corporate Environment

Taneth Evans – SEO for Subscriptions: Flexible Sampling: Now, Then and Next


International Search

Daiana Damacus – Avoiding a Traffic Jam Between your Website and Social Media


Advanced Keyword Research

Anna Corbett – How to identify Search Intent

Stephan Spencer – Perfect Keyword Strategy

Pat Reinhart & Tom Spits – How to do Ecommerce Keyword Research at Huge Scale



Stephen Kenwright – How to Report on SEO in 2018

Anna Lewis – Top GA Customisations everyone should be using

Dana DiTomaso – The Math behind Effective Reporting



Ade Lewis – Why Brand Signals are Replacing Authority

Ross Tavendale – Killing Giants – How to Compete with Big Brands in the SERPs

Julia Logan – Pre-emptive Reputation Management



Georgina Park – How to Plan a Marketing Strategy from Scratch

Adela Popilkova – The Revolution of Technology: Enabling Marketers to Understand and Reach Audiences

Sabine Langmann – How to Expand to Different Markets



Guy Levine – What we learnt from spending £1,000,000 on Facebook

Ashley Ward – Good, the Bad and the Ugly: Ad Copywriting, Tips for Facebook, LinkedIn, and Adwords

Rachel White – I Test Therefore I am – Practical PPC Ad Copy and Landing Page Testing Tips


Content Production

Nandini Jammi – The B2B content to sell your Products

James Brockbank – Producing Link worthy Content for under £1K

Kim Slade – Power in your Pocket: Mobile Video and how to nail it


If you have any of the other slides then please send them through to hello@positive.co.uk