- 90% of B2B customers start their journey with a search.
- 90% of B2B customers research 2-7 sites before they make a purchase.
- 65% of a B2B purchasing decision-making process is carried out before a Sales Manager is even seen or contacted.
- 26% of B2C brands rate multichannel advertising as very important, as opposed to only 8% of B2B companies.
Sources: Digital Commerce 360: B2B Buyers Do their Homework Before Making an Online Purchase; Think with Google: The Changing Face of B2B Marketing; Business 2 Community: 10 Statistics B2B Marketers Need to Know; Hubspot: Search Engine Optimisation Statistics