Digital Vs.Traditional. It's the modern day David Vs. Goliath. And we all know how that one ended.. We instructed one of our guinea pigs here to uncover some of the most interesting factoids in the marketing industry to uncover whether Digital is the future, or if there is still some hope for more conventional advertising.
- In 2016, Digital marketing generated 3x as many leads as traditional outbound marketing, but cost 62% less.
- In August 2018, marketers stated that their digital marketing budgets would grow by 12.3% in the following 12 months, while offline advertising expenses would decrease by 1.2% in the same time period.
- In less than two years, it is predicted that digital ad spend will overtake all U.S. television ad spending.
- Currently 90% of B2C businesses report social media as being the most effective content marketing tactic.
Sources: Lyfe Marketing: ‘Digital Marketing vs Traditional Marketing: Which Produces Better ROI?’; Valve and Meter: ‘Traditional vs. Digital Marketing Trends and the Winner is…’; Statista: ‘Change in digital marketing spending and traditional advertising according to CMOs in the United States from 2012 to 2018’
Ad of the Week
Although traditional ad formats may not be the most cost-effective way of reaching a huge audience, there’s something to be said about the sentimentality of print ads – especially good ones – that takes you back to a time before Facebook, when Twitter was just a sound birds made. And without the intrinsically multifaceted nature of digital ads, print ads are limited by their somewhat static design and thus require the most creativity to convey an engaging message. The catch? If done well, they can make a greater impact and impression than most digital methods.
Chupa Chups – the brand behind the famed lollipops native to tuck shops around the world’s – latest print ad accomplishes just this. Celebrating their newest addition, sugar-free lollipops, Chupa Chups has chosen the path less travelled when it comes to sugar-free messaging. As opposed to the now all-too-common sugar-free – but guilt-ridden – ads, usually dripping with obnoxious health messaging that results in consumers feeling shamed for their food choices, Chupa Chups have opted for subtle and smart.
The ad shows their flagship product – an unwrapped lollipop – laying on the floor and being avoided by a line of ants marching by. Five-Second-Rule, anyone?
The logo and copy appear in the bottom right of the ad, but the ad’s message is clear as it is witty: no sugar in this one. No fancy slogans, no jargon-laden copy – just a sugar-free lollipop and a couple of disinterested ants. I’m not sure about ya’ll, but we're suckers* for ads like this.
*Sorry not sorry.