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DAS UK Group Transforms Online Presence


UK’s leading legal expenses insurer unveils four new websites

DAS UK Group, the UK’s leading legal expenses insurer, has launched four new corporate websites to enhance its online presence. It’s been a significant project for the whole agency and provides the framework for the next phases of the development and the relationship between DAS and Positive going forward


The websites, which were unveiled at last week’s BIBA 2018 in Manchester, are part of an extensive programme of digital transformation across the company and comprise a new corporate site (www.das.co.uk), two brand new insurance sites tailored for the UK and Ireland markets (www.dasinsurance.co.uk and www.dasinsurance.ie), and a brand new site for its DAS Law company (www.daslaw.co.uk).


The eight month website project will strengthen DAS UK’s market presence, enhance customer understanding of its products and services, meet new GDPR requirements, and provide a robust platform for future digital enhancements.


The company also recently announced a significant investment in its E-Trade capability including DAS Connect, a brand new quote and buy web portal that will enable brokers to quote, buy, adjust and renew DAS products online, as well as a new After The Event (ATE) online portal that will enable the company’s solicitor partners to apply for and bind ATE insurance cover more easily than ever before.


Paul Mills, Head of Marketing & Communications for DAS UK Group said: “Our new portfolio of websites represents a symbolic moment in our on-going transformation programme. This complex project could not have been delivered unless we adopted agile working, strong collaboration and a collective desire to achieve something great. The most rewarding part of this project has been to start from a clean sheet and to use the best design-thinking and digital design we could find. I’m truly proud of what my team and our agency has delivered.”


It’s truly gratifying and provides a great sense of pride for Positive to hear the appreciation we’ve received from our client on delivering the new suite of websites and transform their digital landscape - most of all it is testament to the effort and collaboration as an extended team by DAS and Positive.