a fresh new brand to promote lamb consumption in Europe
To change engrained perceptions around Lamb as an ingredient and create preference for it as an easy everyday culinary option, we've developed and promoted a fresh, modern brand campaign to appeal to 30-55 year old consumers across the UK, Ireland, France, Germany, Belgium, and Denmark.
the expertise we've applied includes:
- Build & Development
- Brand Development
- UX & Design
- PPC & Paid Social
- Press Advertising
- Display Advertising
- Social & Content Marketing
putting the fun back into cooking.
Consumers tend to be reluctant to buy lamb as it is perceived as an expensive and time-consuming meat to cook.
Previous campaigns promoting lamb have consistently long highlighted rational benefits such as simplicity and speed. As our campaign needed to also inspire, we decided to focus on creating more emotional resonance by tapping into the unique taste of lamb, as well as reminding consumers that cooking is a fun and creative experience. A further challenge was originating an identity that could translate across 5 different languages. The outcome was our LAMB.TASTY EASY FUN brand and strap line.
fans on UK