Taking the spirit of Trinidad & Tobago into social
We consolidated Angostura's global social presence and standardised engagement processes to better harness brand interaction in the channel.
cultivating a new, distinctive voice and identity
As a starting point we devised new tone of voice guidelines to be rolled out across all English-speaking markets. We also designed a new look-and-feel for the brand under the banner ‘The Spirit of Trinidad & Tobago’, differentiating the diverse yet unified identities of rums and bitters.
average engagement rate
the expertise we've applied includes:
- Social Media Strategy
- Social Listening
- Paid Social
- Brand Development