Taking the spirit of Trinidad & Tobago into social.

We consolidated Angostura's global social presence and standardised engagement processes to better harness brand interaction in the channel.

the expertise we've applied includes:

  • Social Media Strategy
  • Social Listening
  • Paid Social
  • Brand Development

a global engagement blueprint for social.

Without a distinctive identity or cohesive social strategy in place, Angostura simply wasn’t on consumers' radar.

We were asked to help them establish a uniquely Trinidadian social voice and identity for the House of Angostura, and create a customer engagement blueprint for social across the brand's global markets.

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cultivating a new, distinctive voice and identity.

As a starting point we devised new tone of voice guidelines to be rolled out across all English-speaking markets. We also designed a new look-and-feel for the brand under the banner ‘The Spirit of Trinidad & Tobago’, differentiating the diverse yet unified identities of rums and bitters.

delivering lasting impact in social.

To engage directly with consumers, we distilled Angostura’s social media focus into two platforms (Facebook and Twitter), as opposed to the five platforms originally used.

Our primary focus was a Facebook group designed to unite and nurture a community of cocktail lovers and rum aficionados. Our goal was to foster knowledge sharing within one intimate space via a carefully devised strategy of engagement and referral.

The impact was immediate with the number of group members on the new Global page exceeding the all-time total of likes on the original Angostura UK Facebook page within a month of project completion.

Since then, engagement has gone from strength to strength. We manage the entry system and social media coverage of the prestigious Angostura Global Cocktail Challenge, and are now pushing into Instagram in order to take the brand to the next level in social.

 

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13,900%

increase in engagement

in first 4 months

550%

increase in

active fans

£0.003

average cost

per result

fuROI

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