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putting digital at the heart of the BHF.

The British Heart Foundation is the nation’s leading heart charity; pioneering research, vital prevention activity and ensuring quality care and support for everyone living with heart disease.

We are their website development consultancy and in the years we have supported them we have helped truly optimise their online presence and revenue-driving activities.

the expertise we've applied includes:

  • UX & Design
  • Build & Development
  • Usability & Testing
  • Google Analytics
  • Content Management
  • IT, Hosting & Support
a new website to drive income and awareness.

a new website to drive income and awareness.

A fundamental requirement of their website is to generate income for research and care through donations, the purchase of publications and fundraising events such as the Annual London Brighton Bike Rides.

Positive completely restructured and redeveloped the BHF website and developed a bespoke shopping cart solution that integrated previously disparate systems, and significantly simplified the donation process.

We've also worked on the front-end development and integration of ATL campaigns in the CMS, such as 'Hard and Fast' fronted by former footballer and erstwhile Hollywood hardman Vinnie Jones, which aimed to advise members of the public who were not trained to perform CPR to concentrate on chest compressions instead of mouth-to-mouth resuscitation when faced with a cardiac arrest victim.

The improved user-journeys and UX we delivered on the new BHF website resulted in a staggering increase in online revenue from £1m to £12m in the first year.

connecting teens with the BHF.

In addition we were asked to help them reach out to teenagers with heart conditions. The online destination had to be compelling, fun and interactive; an informative, social source for young people, looking for help and information on their heart conditions. We created a highly functional, interactive site - yheart.net - to engage young teenagers in a way that would also benefit them.

The yheart website contained an integrated forum, together with games, online tokens, surveys, polls, quizzes and special access content areas - successfully creating an buzzing online community that teenagers could connect with.

The website won the 'Best Patient Information Website' at the British Medical Association Awards.

connecting teens with the BHF.

online revenue

up from £1m to


in year 1

BMA Awards


after 18 months


cost and time


"Positive has been crucial in helping make our website the success it is today."

Laila Takeh, Digital Manager


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