establishing a new brand in the UK.
Matua wine has entered the UK in two very popular varietals; Sauvignon Blanc and Pinot Noir. Matua, a Maori word meaning head of the family, is New Zealand's first ever Sauvignon Blanc.
Our shopper marketing activities have generated above average response rates and driven significant growth in listings. Both the promotional activity and wider Live Music 'phygital' campaign has contributed to very impressive brand growth – after just 18 months in market Matua is already worth £4m+.
the expertise we've applied includes:
- Shopper Marketing
- Social Media & Content Marketing
- Build & Development
bespoke packages to drive listings in retail.
We have developed bespoke launch support packages by retail group including major multiples such as Asda, Tesco, Morrisons and Sainsburys, as well as in convenience and independents, all of which support the Global proposition of 'The real New Zealand'.
Promotions offering family holidays to New Zealand have been deployed on-pack, off-pack, in-store media and online, achieving response rates of up to 8%. These are continuing to roll out, retailer by retailer across the UK and Ireland.
of up to
10%growth in sales
after 18 months