getting digital acquisition channels back on track.
We have overhauled Northern Railway's PPC, display and social advertising to maintain and drive ticket enquiries and sales while the franchise has transitioned from Serco Abellio to Arriva.
the expertise we've applied includes:
- Online Marketing Strategy
- PPC & Paid Social
- Search Strategy
account restructure and optimisation.
We started by restructuring the account to drive efficiencies and reduce CPA.
We then built the account up to increase visibility, and improve click-through and conversions by introducing ad extensions, running regular negative keyword reports and improving ad relevancy.