creating PwC’s first standalone brand.

Our newly created ‘engage’ proposition and brand was based on engagement; bringing local government and citizens together to deliver extraordinary outcomes.

the expertise we've applied includes:

  • Brand Development
  • Product Development
  • Marketing Strategy
  • UX & Design
  • Build & Development
  • Content Development

revolutionising a consulting model.

Recognising that the traditional management consultancy model is changing, PwC recruited Positive to help them develop their first ever cloud-based SaaS platform.

Positive were asked to create a product based proposition, strategy and ecosystem to deliver digitally led, outcome-based solutions for complex business and societal problems.

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an enabler for local government.

We analysed the market and developed the name, identity, look-and-feel, and guidelines to create a unique brand personality - 'engage' - which focusses on five outcomes to reimagine local government for the digital age: economic growth, livability, independence, collective participation and cost efficiency.

The proposition encapsulated the platform’s role as an enabler to build effective and collaborative communities, placing local government back at the centre of their constituencies.

 

a platform bringing benefits for clients, their end customers and society as a whole.

As a part of this we also created world-class marketing collateral, support materials and content, and have provided an embedded team of expertise in Solution Architecture, UX design and web development to help
deliver the solution.

The platform itself combines function, IP-strong business process platform and outcomes-focused based benefits for clients, their end customers and society as a whole.

We also built a secure microsite to support the sales journey, allowing CEO and CIO prospects to explore benefits and product features. This also included a series of first-person videos to bring the 'engage' proposition outcomes to life.

 

 

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