creating PwC’s first standalone brand.
Our newly created ‘engage’ proposition and brand was based on engagement; bringing local government and citizens together to deliver extraordinary outcomes.
the expertise we've applied includes:
- Brand Development
- Product Development
- Marketing Strategy
- UX & Design
- Build & Development
- Content Development
an enabler for local government.
We analysed the market and developed the name, identity, look-and-feel, and guidelines to create a unique brand personality - 'engage' - which focusses on five outcomes to reimagine local government for the digital age: economic growth, livability, independence, collective participation and cost efficiency.
The proposition encapsulated the platform’s role as an enabler to build effective and collaborative communities, placing local government back at the centre of their constituencies.