building a cruise brand with real personality.

 

During our partnership with Royal Caribbean International that started in 1999, we are proud to have taken them on a truly multi-channel journey, meaning that their customers and target audiences have received real, end-to-end brand experiences.

We believe our strength and subsequent length of tenure is testament to our ability to support truly integrated direct, advertising and digital delivery for Royal Caribbean International, Celebrity Cruises and Azamara, providing significant economies of scale, joined up thinking and speed to market solutions.

the expertise we've applied includes:

  • Brand Development
  • Direct Marketing
  • Data Strategy
  • Online Marketing Strategy
  • Advertising
  • Loyalty
  • CRM
  • UX & Design
  • Build & Development
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building pipeline, loyalty and advocacy.

We've managed the European lead generation DM and email programme, magazines, monthly CRM activity and dedicated website to actively convert to booking. And to build loyalty, promote repeat bookings and advocacy, we've run member-get-member activity, surveys, online games, invitations to create user generated content online, early rebooking incentives and exclusive cruise offers.

We've achieved corporate firsts of up to 50% response rates and 10%+ booking conversion rates. What's more the membership base has consistently grown 30% year on year.

using personalisation to drive conversion.

By integrating the customer database with a campaign website and creating personalised URLs unique to every customer, we have delivered more personal messaging and served tailored promotions at the right time to drive conversion and create additional up-sell opportunities.

Using the personal touch delivered 220% and 92% uplifts in email and direct mail responses respectively.

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Case study Image

delivering production efficiencies.

By integrating the customer database with a campaign website and creating personalised URLs unique to every customer, we have delivered more personal messaging and served tailored promotions at the right time to drive conversion and create additional up-sell opportunities.

Using the personal touch delivered 220% and 92% uplifts in email and direct mail responses respectively.

10%

booking conversion

rates

92%

email responses

uplift

10%

production savings

"Congratulations to all. Very impressive - thank you in particular for your innovative approach and for continuing to push the boundaries."

Helen Beck, Regional Director EMEA, Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises

fuROI

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