A new corporate website for the UK's premier financial industry membership body

Through distinct design and iconography we established a unique, modern look & feel for the body that champions UK-based financial and related professional services.

the expertise we've applied includes:

  • UX & Design
  • Web Build & Development
  • Website Strategy
  • Content Management

driving better performance and engagement.

The brief was to redesign TheCityUK’s corporate website as their platform for promoting the benefits of membership and publishing research reports and events. The redesign focused on reducing bounce rate and increasing page views and session duration.

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creating a user-centred experience.

We modernised the design and rebuilt the site to be responsive and using best practice development principles. User centred thinking was at the core of the solution, ensuring high performance and engagement. 

an integrated online customer experience.

The new website - built on Silverstripe - has a clean, modern design that is elegant as well as functional, while the distinct iconography used throughout the site gives it a contemporary and individual style. 

The website is the forum to promote over 250 events that TheCityUK host on an annual basis, and is intrinsically linked to their Microsoft Dynamics CRM. In addition it also includes a dynamic filter allowing the user to refine the results on the fly, and reports hosted on the website can also be seamlessly published to the supporting iPad app with the click of a button.

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20%

reduction in

bounce rate

rise in

mobile views

36%

32%

rise in

tablet views

fuROI

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