Positive was briefed to deliver a new, fit for purpose digital ecosystem for the Gordon Ramsay group’s global expansion ambitions, and to develop a supporting agile, multi-channel marketing strategy to drive online bookings and sales of gift experiences and vouchers.
Our websites and channel marketing now cover the UK, Europe, Gordon’s exciting new ventures in North America and the recent openings in Asia.
Each geographical territory, restaurant and brand has the room to thrive independently by developing its own online brand presence content and social fan-base. The flexible CMS and component driven delivery also allows for local and national content and promotional activity to be implemented in an agile manner to reflect local market requirements.
Our group-level content marketing strategy allows customers to engage with the wider Gordon Ramsay brand through recipes, chef profiles, rich media, exclusive events and through Gordon’s own burgeoning social presence, whilst driving significant SEO value and keyword ranking in a very competitive, global search environment.
Introducing a data driven channel marketing strategy centred around a new persona based model that has included dynamic targeting structures such as drive and walk times, weather, mobile vs desktop behaviours and table availability has created a hugely dynamic delivery that maximises media investment against restaurant capacity.
Channel delivery has been optimised for a mixture of PPC, Social and Display with a longer term focus on SEO to reduce the ongoing media cost of keyword ranking.
To support the launch of the first Gordon Ramsay Academy, we have developed a scalable online platform utilising Kontent by Kentico, to help promote awareness of the cookery school and drive conversion of courses and voucher bookings using data-driven search recommendations.
rise in onsite conversion
decrease in table booking CPA
in 6 months
rise in gift voucher and
Launching ESB into the highly competitive UK energy marketplace, with a new and differentiated website and digital channel strategy.
Architecting and delivery a new website to enable a UK marketing team to compete on a global stage.
Design and delivery of an audience centric, conversion focussed website for Investec’s Wealth and Investment Management business.