DAS

A digital transformation to reframe the market’s relationship with the customer.

BACKGROUND

DAS is the UK’s leading provider of legal expenses insurance ‘LEI’. A forty year old institution with a track record for giving its customers access to justice, DAS had research that highlighted a lack of consumer understanding of the LEI sector. To grow the category and their brand presense, DAS needed a digital solution that could educate the market as well as sell LEI to it.

THE WORK

Leading the way on transparency and introducing new and innovative ways for customers to engage with the business

Positive focussed on rebuilding the core elements of the DAS digital ecosystem, rebuilding their corporate and two product focussed websites. Delivering leading-edge, mobile-first design thinking and content strategy to educate the market, we delivered three new Kentico Xperience websites within a six month period.

Taking the lead on education; embracing digitisation of the service model.

End-to-end digitisation of the service model with a consistent domain & product brand architecture crafted for each of DAS’s end-customer audiences.

To grow the category and the brand presence in market, DAS needed a digital solution that could educate the market about LEI, lead the way on transparency and introduce new and innovative ways for customers to engage with the business.

UX also had to encompass the two core audience groupings of Direct Consumers and Intermediaries, whilst providing a mobile first experience.

Leading-edge design thinking and content strategy has helped DAS cut through the noise, disrupting the market through straightforward communication and the intelligent application of marketing automation technology. So much so that the site has won numerous awards for strategy, creativity and technical delivery.