To the untrained eye, opening up Google Analytics can be like opening a portal into another dimension. But fear not, this marvellous free tool isn’t as complicated as its array of menus, graphs, visualisations and typical Google buzzwords suggest. Here’s a quick A-Z of the most important terms to get you started.
Average session duration
How long a user spends on your website.
A user loaded a single page on your website before leaving
The percentage of users who exited your website on the same page by which they entered.
The user completes the intended web page purpose, whether that’s making a purchase, downloading a whitepaper, subscribing or something else.
The number of times users entered your site through a specified page or set of pages.
More commonly referred to as a landing page, this is the first page viewed by a user.
This is the last page viewed by a visitor before they leave your website.
A page is loaded or reloaded by a user.
The activity of a unique user in a single visit to your website.
The average number of pages viewed during a single visit.
The number of distinct devices that have accessed your website.
The total number of visits to your site, from unique or repeat visitors.
The number of unduplicated visitors to your website over the course of a specified time period.
The percentage of visits from users who have never visited your site before.