Employee number 2 at Positive was a Data Director because from the word go we understood that data (and the insights held therein) was where the real latent power lay in terms of using intelligent marketing to drive better and more personalised outcomes for our clients' customers.

Our skill is in knowing how to mine customer data and decode the real-time behavioural and transactional information that can be gleaned from website and social analytics in order to help clients develop a real understanding of the effectiveness of their marketing spend.

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Data planning

The key to building better, more relevant customer-centric communications for your brand is our ability to unlock the valuable information hidden in your consumer data to achieve a single customer view.

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Google analytics

Our Google Analytics consultants help you improve your ROI and see where your website or app is letting you down.

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