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PPC Manager

Role Description

Position: PPC Manager
Line Manager: Head of Search
Department: Search


Role summary 

PPC Managers are responsible for creating, developing and implementing successful paid advertising strategies, to produce results driven campaigns for a portfolio of clients.


Key responsibilities

Responsibilities include but are not limited to:


  • Developing and agreeing the right objectives, goals and KPIs to tie client business objectives into PPC objectives.
  • Setting up and running PPC campaigns on a variety of search engines and platforms, including, but not limited to Google, Bing, Facebook, Twitter and YouTube.
  • Independently managing and leading high value client campaigns whilst demonstrating proactive account management to drive client satisfaction.
  • The implementation and delivery of paid advertising campaigns according to the agreed strategy, including activity planning and scheduling.
  • Reporting on paid advertising activity for clients and proactively working towards achieving client goals and targets within PPC campaigns.
  • Continuously increasing knowledge of all digital channels, particularly PPC, in order to integrate innovations and developments into client campaigns to ensure they are future proof.
  • Sharing knowledge with internal teams in a collaborative and lively environment.
  • Identifying new business and upsell opportunities and working with the PPC Strategy Lead on proposals for clients.
  • Working collaboratively with the Client Services Team and helping communicate PPC concepts and recommendations to clients.
  • Ensuring internal systems and processes are adhered to and kept up to date.

Department background

PPC Managers work alongside SEO Managers within an integrated Search department and report into the Head of Search. They integrate with and can delegate to others in the organisation including Search Analysts and Copywriters.



Key requirements

Specific skills required for this role include but are not limited to:



  • At least 2 years’ experience leading and developing PPC campaigns, preferably in an agency environment.
  • GAP qualified
  • Experience managing PPC campaigns, across a variety of search engines
  • Substantial experience in the use of paid search management and tracking tools.
  • Experience in independently managing client campaigns and relationships.
  • Solid understanding of paid search best practice and working knowledge and/or strong interest in other media channels especially SEO and Social Media.
  • Ability to work flexibly, on own initiative and as part of the team
  • Strong analytical skills and ability to process and interpret large amounts of complex data
  • Ability to prioritise and manage own workload


  • Experience working for big brands on complicated PPC campaigns.
  • Experience working on synergy projects, specifically with Natural Search.
  • Advanced Excel knowledge