We structured the entire Content Management interface for flexibility in delivering regionalisation with multi-language options. Making automated machine translation (for scale) and manual translation (for cultural accuracy) possible was a significant technical achievement.
Solution architected to automate hugely extensive and complex inter-relationships and data structures for the presentation of relevant content with associated law firm individuals, offices and regionally personalised experiences.
Allows the small marketing team full ownership of the website with the ability to do more work at scale.
User-first, device-independent mobile first responsive scalable design with clear CTAs to guide the user-journey, supported by an integrated, powerful search engine, tailored to specific goals including people, location and content searches.
