Investec Wealth & Investment is a leading wealth management business with over £44bn of AUM and a heritage spanning 180 years.
Their existing product-led site was seen as no longer fit for purpose in a market that has seen significant transformation, driven by robo-advisers, the democratisation of wealth management and an increasing demand for wealth planning services built around user goals. As a result, the site was attracting little traffic, with high bounce rates and minimal in-bound leads.
Navigation and content refocused on customer insights and resultant Investec service provision; all focused on lead generation via highly relevant CTAs at critical junctures in the customer journey.
Re-engineered ‘About Us’ environment, focusing on customer service delivery and the personalisation of each customer’s journey; case study driven and real language utilised.
‘Life Stage Planning’ proposition, allowing audiences to self identify, travel along differentiated journeys based on their life stage position and end at a suitable call to action to generate direct leads.
Created a sophisticated, brand-building social strategy designed to engender trust and gain cut-through with a sceptical audience in a saturated marketplace.
We created unprecedented levels of engagement and channel/content interaction.
revenues first month
revenue from just one lead
outperformed old website on every single metric
A digital transformation to reframe the market’s relationship with the customer.
A fresh new brand to change perceptions of lamb in Europe.
Delivering a highly personalised, content platform website to support DHL’s global channel marketing drive to a value rather than price proposition.