Adobe Experience Manager (AEM) is an enterprise-level content and digital asset management platform that allows large organisations to regain control over their digital content and to create, manage and deliver content across every digital touchpoint.
It is often the case that digital content is spread across numerous sites, channels, and apps and as such is lacking much needed structure.
The AEM platform allows users to manage and sync data and content across different internal systems as well as customer-facing channels, therefore reducing the complexity of content management, saving businesses time and amounts to a more comprehensive, unified customer experience.