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Digital Marketing Stats of the Week: Influencer Marketing



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  • 70% of Teens Trust Influencers More than Traditional Celebrities

  • 49% of Consumers Depend on Influencer Recommendations

  • 57% of Fashion and Beauty Companies Engage in Influencer Marketing

  • The Influencer Marketing Industry is Expected to Hit $10bn by 2020

  • 40% of Twitter Users Made a Purchase Based on a Tweet

  • 67% of Marketers Promote Content With the Help of Influencers

  • 60% of Consumers Have Been Influenced by Social Media or blogs While Shopping at a Store