As a full-service marketing agency, it’s only right we keep an ear to the ground and check out who’s packing the punches with their marketing campaigns each month. Here’s a round-up of some of our favourites from September…
Tesco’s latest on-street ad sets out to prove its mobile app is just like having the smallest ever store in your pocket. Tesco pulled together a tiny outdoor construction in Budapest, which stated it would soon be the world’s smallest Tesco store. On its reveal, the ad featured tiny moving supermarket doors that opened to display a phone loaded with the Tesco app.
London Fashion Week
A feast of glitz, glam, catwalks and catfights, London Fashion Week is the Hunger Games of marketing. Fashion retailers raise the stakes to out-do each other through increasingly savvy innovations on and off the catwalk. Check out what the brands pulled out the bag in our run-down of the event.
Apple’s marketing collateral around the new iPhone 6 was always going to hog the lime light, which is why we love IKEA’s spoof campaign for its new season catalogue. Expertly satirising Apple’s over-the-top campaigns, IKEA introduces the BookBook – it’s just 8mm thin and weighs in at less than 400g.
If you want to get ahead, you need to think big. To launch ‘Occasions’, a new way to order large quantities, Krispy Kreme’s latest social media campaign will see one company win a giant box of doughnuts. For their chance to win, businesses must send a Tweet to @KrispyKremeUK announcing an upcoming #BigOccasion and their #Officename. The company with the most retweets wins the box of 2400 doughnuts.