helping consumers find the right product for them.
Our key challenge for Dixons Retail was to help their Currys PC World brand demonstrate the added value they bring through services such as KnowHow to the consumer shopping experience – in store, online, and on mobile. This involved producing interactive guided selling tools and apps, product and viral videos, display advertising and digital shopper campaigns.
During our partnership engagement, click through and conversion rates were significantly improved, as was brand favourability. In particular online display advertising delivered Dixons Retail the highest return on investment across both online and offline sales compared with any other display advertising channels, and increased year-on-year.
the expertise we've applied includes:
- Brand Development
- Direct Marketing
- Data Strategy
- Online Marketing Strategy
- UX & Design
- Build & development
interactive tool for TVs to drive conversion.
We developed an interactive guided selling tool for TVs to engage customers and drive interest before they reached point of purchase – and before price was a factor. The tool condensed a potentially complex journey into 5 simple steps, allowing customers to arrive at a personalised output by listing the features and benefits to look out for when choosing a TV based on their personal need – for example; room size, room lighting, type of viewing preferences. The tool was deployed onsite as well as within display banners, social channels and 3rd party sites to help drive consideration and sharing of content.
Customers who used the tool were 4 x more likely to convert to purchase in-store or online.
the average CTR
TV sales by
"Great ideas and a pleasure to work with make for a winning combination."
Amanda Clift, Head of Marketing, Dixons Retail