helping consumers find the right product for them.

Our key challenge for Dixons Retail was to help their Currys PC World brand demonstrate the added value they bring through services such as KnowHow to the consumer shopping experience – in store, online, and on mobile. This involved producing interactive guided selling tools and apps, product and viral videos, display advertising and digital shopper campaigns.

During our partnership engagement, click through and conversion rates were significantly improved, as was brand favourability. In particular online display advertising delivered Dixons Retail the highest return on investment across both online and offline sales compared with any other display advertising channels, and increased year-on-year.

the expertise we've applied includes:

  • Brand Development
  • Direct Marketing
  • Data Strategy
  • Online Marketing Strategy
  • Advertising
  • Loyalty
  • CRM
  • UX & Design
  • Build & development
Case study ImageHenry

interactive tool for TVs to drive conversion.

We developed an interactive guided selling tool for TVs to engage customers and drive interest before they reached point of purchase – and before price was a factor. The tool condensed a potentially complex journey into 5 simple steps, allowing customers to arrive at a personalised output by listing the features and benefits to look out for when choosing a TV based on their personal need – for example; room size, room lighting, type of viewing preferences. The tool was deployed onsite as well as within display banners, social channels and 3rd party sites to help drive consideration and sharing of content.

Customers who used the tool were 4 x more likely to convert to purchase in-store or online.

Tactical seasonal activity delivers.

Getting key seasonal periods such Valentine's Day or Christmas right can make or break retailers, and we supported Currys PC World by using a variety of disruptive rich media ad creative and techniques, games in ads, video ads and 'parody' ads. To optimise our banner ad campaigns we built a bespoke system whereby live ad banner copy and price information could be changed 'on the fly' to allow Curry PC World to anticipate spikes in shopping periods and rapidly react to competitor 'fire' sales. We also developed interactive seasonal Gift Guide apps designed to be responsive to match the multi-device browsing habits of consumers and that featured dynamic feeds to live product data and pricing from the e-commerce site.

Our campaigns achieved up to 10 x average CTR.

case study img 2

customers

4x

more likely

to convert

display ad

campaigns delivered

10x

the average CTR

increased

TV sales by

40%

"Great ideas and a pleasure to work with make for a winning combination."

Amanda Clift, Head of Marketing, Dixons Retail

fuROI

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