Using unified search strategies to stand tall against the 'big six'.
As First Utility's search marketing agency we have created a unified SEO, PPC, user experience and reputation management strategy that has this challenger brand now standing shoulder to shoulder with the established 'Big Six' UK energy suppliers.
Before we were appointed, First Utility was having difficulty securing visibility on search engines, its website suffered from a cluttered UX and the brand had a poor reputation stemming from specific customer service failures and negative audience opinion across the sector. All of which undermined the sales process by reducing the efficiency of advertising campaigns, poisoning search results and increasing new sale bail-outs.
the expertise we've applied includes:
- Search Marketing
- UX & Design
- Online Marketing Strategy
- Social Media & Content Marketing
- Usability Testing
using smart PPC tactics to slash acquisition costs.
Our optimised PPC strategy has brought greater relevance between keywords and ad copy, keyword expansion, bespoke landing pages and improved tracking to make robust optimisation simple.
The impact has been clear with activity tripling monthly conversions and reducing CPA by £311.
rise in page
from £96 to
"Thank you for all your support through the years. You were instrumental in us achieving 1m customer accounts. We couldn’t have done it without you. Here’s to the next 1m!"
Ed Kamm, Chief Customer Officer, First:Utility