establishing a new brand in the UK.

Matua wine has entered the UK in two very popular varietals; Sauvignon Blanc and Pinot Noir. Matua, a Maori word meaning head of the family, is New Zealand's first ever Sauvignon Blanc.

Our shopper marketing activities have generated above average response rates and driven significant growth in listings. Both the promotional activity and wider Live Music 'phygital' campaign has contributed to very impressive brand growth – after just 18 months in market Matua is already worth £4m+.

the expertise we've applied includes:

  • Shopper Marketing
  • Social Media & Content Marketing
  • Build & Development
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bespoke packages to drive listings in retail.

We have developed bespoke launch support packages by retail group including major multiples such as Asda, Tesco, Morrisons and Sainsburys, as well as in convenience and independents, all of which support the Global proposition of 'The real New Zealand'.

Promotions offering family holidays to New Zealand have been deployed on-pack, off-pack, in-store media and online, achieving response rates of up to 8%. These are continuing to roll out, retailer by retailer across the UK and Ireland.

blending experiential with digital to build an association with live music.

To further amplify brand awareness in the UK, we've helped build an association between Matua and live music in 2014 via a media tie-up with the Guardian and event partnerships with the Camp Bestival, Bestival and Love Supreme festivals where we were able to provide product sampling opportunities.

We created a campaign identity - Matua Sessions - which was then rolled out across a festival stand and online experience, and event giveaways. As well as providing content strategy around live music targeted at a younger festival goer and wine-lover audience using the #matuasessions hashtag, we also amplified activity in social media and across the Guardian media network and Matua community pages with a competition to recruit unsigned acts to play the Matua Sessions stage live at the festivals.

The campaign strategy and Live Music association format proved such a success that it is set to be expanded next year in the UK, as well as being rolled out across other European markets.

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promotions CTRs

of up to

9%

10%

growth in sales

matua already

worth

£4m+

after 18 months

fuROI

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