Putting IFAs first so they can demonstrate their value to their clients.
We have devised a multi-channel and multi-faceted campaign to position Old Mutual Wealth as the champions of expert financial advice amongst UK IFAs.
We created a bold proposition: ‘Your Advice Matters’, designed to put the adviser at the forefront of all campaign communications. We then identified and communicated key sales and service messages that would genuinely support the IFAs.
Campaign communications were far reaching, integrated and flexible; continually present in the spaces advisers occupy. By working every channel from trade press advertising to banners, social to email, brochures to DM and more, IFA sentiment on key measures increased by an unprecedented 6% over the campaign period.
Email CTR vs